Dairy Australia’s ‘Milk Matters’ campaign brings attention to the many ways milk is a part of Aussie lives, and shares a message of thanks to the many wonderful ways we as Australians enjoy our milk, and of course, to the many farmers, producers and communities that make up our dairy industry. Working with the passionate farmers, and suite of dairy industry ambassadors, Dairy Australia will be releasing a video to say thanks to the wider industry and showcase the important role milk and dairy foods play in the fabric of our communities. In the lead up to World Milk Day, Dairy Australia will also kick-off the Milk Bottle Challenge, asking every day Aussies to pull on their footy boots and complete a trick shot between two milk bottles to show their support for the Aussie dairy farming community. The hashtags #WorldMilkDay and #MilkBottleChallenge will be trending.
World Milk Day Campaigns Registered in 2020