May 28, 2019 18:00
June 01, 2019 00:00
We’ll implement a worldwide rally leading up to World Milk Day (1 June) and ask dairy companies/organizations to:
- Participate in a three-day rally (29-31 May) and post GDP-created content or their own content laddering up to the themes of Nutrition, Community and Enjoyment (one theme designated for each day).
- Activate their own influencers to share original content or created content to amplify awareness
- Utilize #EnjoyDairy on all posts as the common denominator to tie the initiative together along with their organization’s own hashtag to increase exposure and awareness.