We are counting on all of you to participate again or for the first time in the #WorldMilkDay celebrations. You can host an event (such as open houses at dairy farms, milk donations to schools and NGOs, photo contests, sports competitions, fairs, dance shows, parties, nutrition conferences, tastings, exhibitions, food carts, and milk bars) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as an event, just make sure to register so that you are included in the celebrations.
#EnjoyDairy: A worldwide rally is taking place on the 29-31 May leading up to #WorldMilkDay. Learn how you can participate here.
We’ll implement a worldwide rally leading up to World Milk Day (1 June) and ask dairy companies/organizations to:
- Participate in a three-day rally (29-31 May) and post GDP-created content or their own content laddering up to the themes of Nutrition, Community and Enjoyment (one theme designated for each day).
- Activate their own influencers to share original content or created content to amplify awareness
- Utilize #EnjoyDairy on all posts as the common denominator to tie the initiative together along with their organization’s own hashtag to increase exposure and awareness.