We are counting on all of you to participate again or for the first time in the #WorldMilkDay celebrations. You can host a campaign (such as a TikTok cahllenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy. 

Any activity counts as an campaign, just make sure to register so that you are included in the celebrations.

In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus. 

#EnjoyDairy: A worldwide rally is taking place 29-31 May leading up to #WorldMilkDay. Learn how you can participate here.

Register Your Campaign

View last year's events here.

National Milk Week

Date: May 28, 2019
Location: Arusha, Tanzania
Posted by Guest
Tanzania Dairy Board
Themes: Nutrition
Hits: 1104

THE NATIONAL MILK WEEK EVENT 2019 Tanzania Dairy Board (TDB) in collaboration with the Ministry of Agriculture, Livestock and Fisheries and other dairy stakeholders annually coordinates the National Milk Promotion Week celebrations during the last week of May and 1st week of June. The event brings together different stakeholders to showcase their service and products as well as uphold conferences that meant to share information, dialogue in order to improve production, collection, processing, consumption and quality of milk and milk products and benefits different actors in the dairy value chain both at regional and national level. This year 2019 the Milk Week will be celebrated in Arusha Region and it will be a 5-days event, scheduled to take place on 28th – 1st June 2017 in Arusha Region. 2. OBJECTIVES OF THE MILK PROMOTION EVENTS The objectives of the milk promotion week are: a) To create awareness to the general public regarding milk as a healthy and nutritious food for people of all ages b) To create awareness among policy makers on the challenges and opportunities for the dairy industry’s role as a tool for social economic development of the people of Tanzania c) To promote quality improvement throughout the dairy value chain in the country d) To provide a platform for interaction, learning and exchange of experiences between different role players in the dairy industry. e) To increase awareness towards feeding and general animal husbandry practices for quality milk f) To enhance awareness on milk regulations and standards and encourage Enforcement of milk standards and regulations g) To attract investment in quality dairy equipment and packaging materials h) To provide networking and business linkage opportunities 3. TARGET PARTICIPANTS a) Individual farmers and farmers’ organizations/cooperatives involved in dairy activities. b) Service providers: Financial Institutions; Input dealers for drugs, pasture management, fertilizers and agrochemicals; Agro-Machinery, equipment and tools; c) Traders; Processors, distributors and Consumers d) Supporting Organizations including private sector, Government institutions, policy makers, academic institutions and NGOs in dairy sector among other stakeholders. 4. BENEFITS OF THE EVENT The event presents unique opportunities to; a) Exhibit and showcase products and services to event visitors in an attractive way to facilitate information sharing and matchmaking with interested clients. b) Join key national, regional and domestic sector players and decision makers in highly interactive discussions during the forums and investor platforms c) Enjoy great networking opportunities during one on one sessions and exhibition. 5. EXHIBITION Exhibitions provide a platform for stakeholders to show case their products and expand their markets. This is why you should exhibit and make most of the Milk Week 2017; the exhibitions also provides:- a) Extensive networking and professional educational opportunities to enhance your business b) Powerful online matchmaking tools to put your business in direct touch with the right people before and after the event c) Unparalleled exposure of your brands to national and regional dairy industry businesses d) Live demonstrations and showcase of cutting edge technologies regarding Dairy in Tanzania and beyond at the event, there will be an opportunity for direct sales while simultaneously enhancing your brand image, launch new products, research your market, build your prospective database and maintain relationships with your existing customers. 6. INVESTOR PLATFORMS For investors the Milk Week event presents the opportunity to meet key stakeholders, decision and policy makers in the dairy industry in the country. The Milk Week event also presents the opportunity to; a) An insightful and very informative regional Dairy investor platform by private and public sector leaders b) Entertaining and exciting networking and socializing activities c) Pre and post event facilitation and aftercare services. d) Provided plenty opportunity to interact, network and get to know each other’s businesses. 7. LONG TERM SUCCESS AND BENEFITS OF THE MILK PROMOTION EVENTS TO THE INDUSTRY 7.1 Partly due to these milk promotion efforts, the per capita milk consumption has increased from 21.5 litres in 1998/99 to 45.0 litres in 2015/16, while milk production is estimated to have increased from about 468 million litres in 1984 to 2.14 billion litres in 2016. 7.2 Milk promotion Week event and the National Dairy Development Conference (NDDC) in 1998 created a forum for dairy stakeholders to share experience and dialog various development issues partnering the dairy industry. In 1998 in their 2nd meetings, the intention to revive the Dairy Industry Act was discussed and Task force under the support of Austroproejct Association a Austrian dairy development program was formed to undergo policy formation processes to Enact the Dairy Industry Act, which has establish the Dairy Board. The Dairy Industry Act was enacted in 2004 and in 2005 Tanzania Dairy Board was established through an Act of Parliament. This was an achievement , following a resolution of the meeting of the 2nd Dairy Development Conference held at AICC in Arusha in 1998, to establish a national dairy development Board to regulate, promote and co-ordinate the development of the dairy industry, the Board is responsible for advising the Minister of Livestock on all matters pertaining to the dairy industry and accountable to the Annual Council of the dairy industry stakeholders which draws its membership from stakeholder organization of each district of Tanzania Mainland 7.3 During the 2002 Milk Promotion Week held in Arusha under the initiative of Small Scale Dairy Support Program (SDSP) a Dutch supported programme, a milk products competition for small and medium scale processors was introduced in order to provide an incentive for quality improvement of value added products. Since then this activity has continued to be part and parcel of the Milk Promotion Week celebrations. The competitions have had a positive impact on quality of products made, packaging and labelling. Three small scale processors have been able to attain a TBS standards mark for quality while the underclass products have disappeared with concomitant increase in Gold, Silver and Bronze Awards. The number of entrants’ to the competitions has been increasing each year. Some of the processors were able to use their Gold Medals to source new markets in tourism hotels and big supermarkets. 7.4 In some cases immediately after the Milk Week events milk traders and processors were able to expand their market in those particular regions were milk consumption was low. For example after the 2009 Milk Week in Dodoma, Tanga Fresh opened Milk Depot to enable distribution of Milk in Dodoma, after the 2010 Milk Week in Lind, Brooke Side expanded its market to Lindi, after the 2013 Ruvuma ASAS was able to open a milk depot in Songea and Mother Dairy was able to establish a milk processing factory in Songea, 7.5 In April, 2012 the 9th NDDC held in May, 2012 during the Milk Week in Moshi, it was agreed to form a Dairy Development Forum, Dairy Development Forum (DDF) a platform to convene key dairy stakeholders in order to harness dairy development potential through concerted collaborative partnerships of different players in the Tanzania Dairy Industry and co create solutions for systemic bottlenecks in the dairy industry.