We are counting on all of you to participate again or for the first time in the #WorldMilkDay celebrations. You can host a campaign (such as a TikTok cahllenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy. 

Any activity counts as an campaign, just make sure to register so that you are included in the celebrations.

In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus. 

#EnjoyDairy: A worldwide rally is taking place 29-31 May leading up to #WorldMilkDay. Learn how you can participate here.

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View last year's events here.

Drink Milk Today & Every Day - Bareilly

Date: May 29, 2019
Posted by Guest
Dr Mahesh chander
Themes: Nutrition
Hits: 1924

Traditionally Indians especially in family farms/rural areas used to boil milk in big pans and consume milk and milk products in various forms- fresh milk, ghee, buttermilk, curd and a variety of sweets. Over the years, drinking milk has declined particularly among children. We wish to revive healthy milk drinking among children. So we will be organizing several activities during May till June 1 to promote milk drinking especially among children and women. We will be organizing visits of students to dairy farms of progressive dairy farmers and organize rallies in villages to raise awareness about drinking milk for good health, while distributing leaflets on safe and hygienic milk consumption. The mega event with a theme DRINK MILK TODAY & EVERYDAY will take place on 1st June at our campus-ICAR- Indian Veterinary Research Institute, Izatnagar (Uttar Pradesh), India. We will be boiling milk in huge milk pans and hot milk will be served in earthen pots to children, women and other participating men & women. It will be followed by a poster making competition for children on importance of milk in human life culminating in a motivational lecture on importance of milk consumption.