World Milk Day FAQ

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World Milk Day is a day celebrated by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food. It has been observed on June 1 each year since 2001. The day is intended to provide an opportunity to bring attention to activities that are connected with the dairy sector.

These entities are most likely to organize a World Milk Day activity:

  • Global, National or Regional Dairy Organizations
  • Dairy Producer Companies
  • Dairy Customer Companies
  • Global or National Organizations Focused on Health/Nutrition/Sustainability
  • Regional or National Governments/Agencies
  • Dairy Retailers
  • Dairy Researchers
  • Dairy Industry Suppliers
  • Agricultural Societies
  • Schools & Universities

World Milk Day campaigns usually fit into one or more of these categories:

  • Social Media
  • Events
  • Partnerships
  • Paid Media

Campaigns celebrate the contributions of the dairy sector to nutrition, animal care, sustainability, and livelihoods. If you let us know about your campaign, we will feature it in the our final report and amplify it through our social channels. To make it easier to find your campaign, use #WorldMilkDay in your posts.

To let us know about your campaign, please email info@worldmilkday.org

Here are some campaign types we’ve seen in recent years:

  • Photo contests, featuring farms, farmers, cows and cows with people
  • Videos of dairy farmers and/or their dairy cows
  • Recipe contest
  • Online chats
  • Snapchat filters
  • Facebook/Instagram Live
  • Influencer campaigns
  • Song competitions

Yes, your campaign will still be counted if it does not fall exactly on June 1. Campaigns often start as early as May 1 and sometimes through the month of June.

World Milk Day focuses on celebrating the vital role dairy plays in delivering quality nutrition to nourish the world. Dairy is an accessible, affordable, and nutrient-dense food, and an essential part of balanced diets across the world.

We encourage you to talk about the important contributions of the dairy sector to:

  • Good food, health and nutrition.
  • Farmers caring responsibly for their communities, the land and their animals.
  • Sustainability practices in the dairy sector.
  • How dairy contributes to economic development and livelihoods.

To be considered a World Milk Day campaign, we encourage you to:

  • Feature the dairy sector or dairy products.
  • Make references to World Milk Day using @WorldMilkDay on X and the hashtags #WorldMilkDay & #EnjoyDairy.
  • Let us know about the campaign ahead of time by emailing info@worldmilkday.org and provide us your results by visiting the “Your Results” section.
  • Share information about the campaign with the World Milk Day community: Livestream video, recorded film, and photos by using #WorldMilkDay in your posts or emailing us directly with the material.

While there is no World Milk Day campaign beyond the May/June time period, we encourage you to continue to share your love for dairy farming and dairy products. Please visit the “Telling Dairy’s Story” section to get more tips on how you can keep the enthusiasm going all year long!

Any Questions?

Have questions about World Milk Day or want to know how to get involved? Reach out to our team, and we’ll help you find the right resources and connections.

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