Kerrygold Nigeria Milk Party

Kerrygold Campaign

Campaign Summary

The Bord Bia X Kerrygold Nigeria World Milk Day Campaign was a resounding success, celebrating the theme “Enjoy Dairy” to emphasize the importance of dairy in nourishment. The campaign combined engaging digital teasers and product giveaways with an interactive two-day “Everything Milk” Party at Ikeja City Mall, Lagos. Highlights included creative milk-themed recipes, fun games, and tastings of Kerrygold milk products, fostering strong audience engagement and reinforcing Kerrygold as a beloved dairy brand.

Campaign Details & Goals

Bord Bia, the Irish Food board, in conjunction with Kerrygold Nigeria celebrated World Milk Day under the theme “Enjoy Dairy” to highlight dairy’s role in nourishing the world. Activities included digital teasers and giveaways of Kerrygold Milk products through their social media channels. The celebration concluded with a two-day Kerrygold Milk Party titled “Everything Milk” at Ikeja City Mall, Lagos. Activities included milk-themed recipes, games, and tastings of Kerrygold Milk products.

Campaign Type

  • Live Event

Location

Ikeja, Lagos, Nigeria

Dates

May 23, 2024

–

June 10, 2024

Metrics

  • Total online reach: 750,088
  • Total online engagement: 342,140
  • Total number of consumers sampled: 2,600

Other Links for the campaign

Campaign Video (Instagram)

Campaign Video (Instagram)

Campaign Video (Instagram)

 

Details That Led to a Successful Campaign

  • The campaign recorded an amazing turnout on both days of the sampling activation.
  • The variety of games at the milk party kept the audience engaged.
  • The campaign had a good turnout offline as well.
  • Over 300 people had fun participating in the vox-pop activity.
  • The campaign recorded print and online news mentions across top-tier papers and news blogs.

Campaign Images

  • Kerrygold Campaign Photo
  • Kerrygold Campaign Photo

For more information visit:

https://www.instagram.com/p/C7jI-dmPwWC/