Campaign Details & Goals
The shopping center was busy, and 2,500 milk-based iced coffees and 1,000 school milks were handed out. Frederiksberg Center is estimated to have had around 18,000 visitors on that particular Sunday. Not all of them stopped by the stand with ice coffee and school milk, but a significantly larger number than the 3,500 who received milk-based samples were exposed to the message celebrating World Milk Day.
The feedback from the crew was that there was nothing but a positive atmosphere around the stand. Visitors were pleasantly surprised by the free milk-based ice coffees and school milk, and everything was handed out.
Campaign Type
- Live Event
Location
Frederiksberg, Denmark
Dates
June 1, 2025
–
June 1, 2025
Metrics
2,500 milk-based ice coffees and 1,000 school milks were handed out.