Rediscover Dairy by Milk SA

New television adverts for Dairy Gives You Go

In June, Milk SA’s Rediscover Dairy initiative launched its new television adverts that are designed to showcase the holistic health benefits of dairy as a smart and convenient choice for Gen Z’s that can fuel their fast-paced lives and provide sustained energy. Each ad highlights why dairy should be included in everyday routines – it shows how the nutrients in dairy work as a whole to supports a seamless transition from one task or activity to the next. Links provided in the attached report.

World Milk Day celebration

Staying with sustained energy, and as part of their World Milk Day celebrations on 1 June, the CEP published a media release which highlighted how to fuel yourself longer with dairy. The media release explains that milk, yoghurt, maas and cheese naturally provide the nutrients that help keep energy levels stable and that the high-quality protein in dairy, which is so important to building and repairing your body, also slows digestion and helps you feel full. The carbohydrates in dairy have a low Glycaemic index (GI) while dairy’s unique spectrum of vitamins and minerals such as magnesium and calcium support energy metabolism. This means that dairy foods help slow down the release of energy into your bloodstream and keeps it steady for longer.