Campaign Details & Goals
- Communicate on how Canadian dairy farmers have been protecting the land for generations and will continue to do so, always evolving their practices for a more sustainable future.
- Highlight tangible on-farm actions related to net-zero and sustainable farming practices through engaging content.
- Communicate the importance milk plays in a healthy diet through 15 essential nutrients, a short ingredient list and protein.
Campaign Type
- Partnerships
Location
Canada
Dates
May 13, 2025
–
June 1, 2025
Metrics
- Impressions: 6M
- Engagement: 125,000
- Reach: 2.4M
Details That Led to a Successful Campaign
- Amplifying the international efforts and coordinating support for WMD in Canada with calls to action to a variety of different audiences and stakeholders.
- Maintaining the ongoing messaging and communications strategies about how dairy is working to reduce its environmental impact, while providing nutritious foods, and supporting livelihoods in a sustainable manner.
