THE INSIGHT

This universal gesture of celebration lies at the heart of all communities.

THE IDEA

We say ‘Cheers’, ‘Mma manu’, ‘Yam sing’ to the parents who make sure there’s always a carton in the fridge, to the hard-working dairy farmers, to the organisations who provide dairy supplements to help tackle famine and malnutrition, to the huge network of people who help us to enjoy milk.

As we share our love for milk, we connect with others and invite them to join the celebration that the goodness represents. It allows us to share the stories about all the goodness of milk and all the people who produce it. It offers a simple, natural way to recognize the people who matter most to us — in our communities, schools and homes.

In 2022, the celebration starts with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Wednesday, June 1. This year’s theme will highlight the work already being done to accelerate climate action and help reduce the dairy sector’s impact on the planet. Using the World Milk Day platform, we will aim to raise awareness of the messaging and action towards Dairy Net Zero.

We encourage short videos from farmers that showcase sustainability practices in place on your farm or at your company. You can help by developing these short videos, and sharing them on social media as we re-introduce dairy farmers to the world. Videos can be sent directly to This email address is being protected from spambots. You need JavaScript enabled to view it. or via WeTransfer. Videos should be 15-30 seconds long, filmed using a camera or mobile device, and in Landscape mode or shot using 1:1 dimensions for easy sharing across all social channels.

We encourage you to talk about the important contributions of the dairy sector to:

  • Good food, health and nutrition
  • Farmers caring responsibly for their communities, the land and their animals
  • Sustainability practices in the dairy sector
  • How dairy contributes to economic development and livelihoods

LOGO

Download a full set of World Milk Day brand logos and the Logo Guidelines documentation on the Media page.

World Milk Day Logo

Additional Media Downloads

HASHTAG

#WorldMilkDay & #EnjoyDairy

EMOJI

Combination of 🌎 🐮 (world and a cow).

The globe emoji can be localized based on the geography of your market (out of three possible options) to best represent your local community to encourage people to celebrate responsible and sustainable food systems.

You can copy and paste any of the below emojis to share:

World Showing Americas: 🌎
World Showing Europe-Africa: 🌍
World Showing Asia-Australia: 🌏
Cow: 🐮