The Consumer Education Project of Milk South Africa (CEP) will be celebrating in this year’s World Milk Day

From May 28, 2023 19:00 until June 05, 2023 18:59

Location: Johannesburg, South Africa

Posted by Stefanie Hyde

Themes: Sustainability, Nutrition

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The CEP will be running several campaigns across various media streams. These include:

This campaign will be running mainly on social media (TikTok, Facebook, and Instagram)

Several local influencers will be promoting the campaign. 

The campaign will also be held on Facebook, and online teaching platforms, and later the year on governmental education platforms.

The aim of the media release (in print and digital) is to demonstrate the cost per nutrient in dairy compared to other foods and focus on only 3 important nutrients provided by dairy products i.e. calcium, vitamin B12, and protein. Then it shows ways to combine with other foods and then the impact of the increased nutritional value.