Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2023
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From June 01, 2023 12:00 until June 01, 2023 13:30Location: Ibadan, NigeriaThemes: Nutrition
Building on the success of last year's World Milk Day Celebration, The International Livestock Research Institute (ILRI) Nigeria is hosting an engaging session. Experience free product giveaways while discovering the significance of milk and ILRI's role in sustainable dairy and livestock farming. Test your knowledge with interactive Q&A sessions on milk and dairy products. Don't miss out on this educational and fun-filled event!
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From June 01, 2023 00:00 until June 30, 2023 11:41Location: Tokyo, JapanThemes: Nutrition
1. Let’s connect with the world on June 1, World Milk Day!
We encourage people to post messages on social medias with both "#WorldMilkDay" and "#EnjoyDairy" to the world.
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
2. June 1-2, Distribute “Welcome Milk” to visitors to Japan at Narita Airport.
For more information: https://asset.japan.travel/image/upload/v1685432518/pdf/20230526_WelcomeMilk_Narita.pdf (English)
3. June 1-30, #Milk Baton Relay 2023; Circle of Thanks connected with Milk.
We encourage people to post messages not only for World Milk Day on June 1, but also for one month of June as “Milk Month”, using social medias such as Twitter and Instagram to post messages, videos, photos of thanks to cows, farmers, and dairy products with our own "#Milk Baton Relay".
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
4. May 12- June 30, Distribute tools for “Milk Day” and “Milk Month”.
We distribute posters, leaflets, and stickers with the slogan "Love Milk?" and “Saturday Sunday Milk” for “Milk Day” and “Milk Month” free of charge until the end of June.
For more information: https://www.j-milk.jp/milkday/milkdaylogo.html (Japanese)
5. June, Introduction of activities through J-milk official Twitter.
We introduce activities of dairy related people and members of “Smile Project for Milk” for “Milk Month” on the J-milk official Twitter account.
J-milk official Twitter account: https://twitter.com/Jmilkofficial (Japanese)
6. Year-round, “Saturday Sunday Milk” initiative
We promote children to drink milk on weekends and long vacations when school milk is not provided in cooperation with dairy related people, schools, nutritionists, etc.
For more information: https://donichi-milk.jp (Japanese)
7. Year-round, Animation for milk promotion “Rokuichi-Kun”
J-milk has created an animated video with information about milk, which is available on YouTube. Rokuichi-kun is the main character born on June 1, World Milk Day, and explains information about milk.
For more information: https://www.youtube.com/channel/UCz5kJ79xnrJXmKL5E2nRAhw (Japanese)
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Date: June 01, 2023 00:00Location: United KingdomThemes: Economic Development
Dairy Data Warehouse uses data to create a more sustainable dairy industry. The product we are advertising in this campaign is called Predicta GUARDIAN and it is targeting the Dairy farmer. Data collected on farm and previous data from thousands of cows throughout the years is analysed by artificial intelligence and we can predict which individual cows will get sick with transition diseases (happens after cows give birth). Vets and farmers can thus treat an animal before the disease happens resulting in happier healthier cows which will produce a higher milk yield. Having cows reach their full genetic potential makes the process more sustainable.
Contact: DDW (dairydatawarehouse.com) -
Date: June 01, 2023 00:00
Enter and download a free milk infographic www.lakeland.ie
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From June 01, 2023 00:00 until June 30, 2023 18:59Location: Albany, NY, USAThemes: Nutrition
The New York State Department of Agriculture and Markets celebrates #WorldMilkDay and #DairyMonth by highlighting the sustainability practices of New York dairy producers and processors as well as the public health work of our Milk Control and Dairy Services team to promote the importance of the dairy industry to New York’s economy and the health of our communities.
Contact Info: [email protected]
Website: https://agriculture.ny.gov/
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Date: June 01, 2023 00:00Location: Sylhet, Bangladesh
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From June 01, 2023 00:00 until June 04, 2023 23:59Location: FranceThemes: Sustainability
Cniel is putting on a campaign throughout France that includes a TV campaign sharing 3 Manga-themed commercials focused on the environment, nutrition, and sustainability. The commercials will be disseminated on live TV, VOD, and Social Media (Meta, Snapshot, Twitter).
Dairy plants and milk farms will host "Open Doors" events across France. Policymakers will visit a dairy plant and farm to share information regarding the continued progress of the dairy sector to reduce its climate and environmental footprint, as well as speak to the diversity of jobs within the dairy sector.
Other activities include podcasts highlighting the benefits of milk and the diversity of dairy jobs. Videos will also be shared through the Cniel LinkedIn focusing on cheesemakers, training, and processors.
- May 2023
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CODARAN is collaborating with partners Abuja Chamber of Commerce and Industry (ACCI) to host a conference of stakeholders in Nigeria's dairy industry that will be held on June 1 to mark World Milk Day.
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Date: May 31, 2023 00:00Location: Aguascalientes, MéxicoThemes: Economic Development
Dairy Summit is an event that aims to promote and support the dairy industry in Mexico and Latin America. It is organized by INCALEC (Institute of Meat and Milk of Mexico), a non-profit organization that provides technical assistance, training and research to the dairy sector. Dairy Summit works together with the USDEC (U.S. Dairy Export Council), a trade association that represents the interests of U.S. dairy producers and processors in the global market, and Canilec (National Chamber of the Dairy Industry), a business organization that represents the Mexican dairy industry.
Dairy Summit is part of the campaign of Milk World Day, which is celebrated on June 1st every year. The campaign aims to raise awareness about the nutritional benefits and economic importance of milk and dairy products. The campaign will include articles, recipes and opinions about the relevance of the dairy sector in society, as well as promotional videos for everything. Dairy Summit will also showcase the latest innovations, trends and opportunities in the dairy industry, as well as foster collaboration and exchange among stakeholders.
Dairy Summit is a great opportunity to learn more about the dairy industry and celebrate Milk World Day with experts, professionals and enthusiasts from Mexico and Latin America.
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From May 31, 2023 00:00 until June 01, 2023 16:02Location: 28 Daesindu-gil, Gongdo-eup, Anseong-si, Gyeonggi-do, Republic of KoreaThemes: Livelihoods
Let's energize the dairy industry and promote the excellence of dairy cows and milk through the voluntary participation of farms!
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Date: May 31, 2023 00:00
We have partnered with The National Activity Providers Association to provide care homes with a special resource that aims to aid catering and wellbeing teams. The resource is loaded with milk-themed activities, recipes, a quiz, and informative content.
As a bonus, you also have the chance to win a box of Lakeland Dairies 100% Dairy Skimmed Milk Powder.
Enter on our website https://www.pritchitts.com/world-milk-day
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From May 28, 2023 19:00 until June 05, 2023 18:59Location: Johannesburg, South AfricaThemes: Sustainability, Nutrition
The CEP will be running several campaigns across various media streams. These include:
- Shake up your Maas: The teenage campaign will highlight amasi/maas. An indigenous fermented milk product of South Africa, similar to buttermilk. The campaign is aimed at GenZ and will position maas as a cool product to consume. The campaign communicates the nutritional benefits and uses of maas on its own and in meal preparation.
This campaign will be running mainly on social media (TikTok, Facebook, and Instagram)
Several local influencers will be promoting the campaign.
- A healthy me, and healthy environment: A school campaign that aims to address recycling in local communities across SA. The campaign encourages the consumption of dairy products, as part of a healthy diet, while giving ideas on recycling dairy containers to showcase the value of living greener.
The campaign will also be held on Facebook, and online teaching platforms, and later the year on governmental education platforms.
- PR/Media campaign - Benefits of drinking milk: giving nutrition value for money:
The aim of the media release (in print and digital) is to demonstrate the cost per nutrient in dairy compared to other foods and focus on only 3 important nutrients provided by dairy products i.e. calcium, vitamin B12, and protein. Then it shows ways to combine with other foods and then the impact of the increased nutritional value.
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From May 28, 2023 19:00 until June 02, 2023 18:59Location: Essen, GermanyThemes: Sustainability
The world's population is growing and, hence, the challenge for the global food and beverage industry to meet the growing demand for safe and high-quality products. The agri-food industry has set itself ambitious sustainability targets. The efficient use of feed, comparative analysis of animal data or counting animals, for example when loading and unloading a transport are only some of the tasks a farmer has to deal with on a daily basis. The trend towards responsible, environmentally sound agriculture also enables livestock farmers to position themselves more sustainably, for example by processing excreta into fertiliser or even biogas. The more transparent the data on each individual animal, the more efficiently and profitably will a farmer be able to manage their herd. ifm celebrates world milk day globally: From the sensor to the infrastructure and the IT level, ifm offers all necessary components: camera solutions support fully automatic detection of animals and a gentle milking process. Temperature sensors ensure an ideal, animal-friendly climate. The feed requirement can also be controlled via automation technology, so that the animals' needs will be optimally met. In the downstream processing of biogas and slurry, sensors for the detection of flow rates, pressure and temperature play a crucial role in maximizing energy recovery and minimizing CO2 emissions.
Email: [email protected]
Website: https://www.ifm.com/de/de/shared/landingpages/food/digitalisierung-der-lebensmittelproduktion
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From May 15, 2023 19:00 until June 15, 2023 11:11
Win a case of our great tasting VIVA Milk Drinks No Added Sugar
- June 2022
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From June 01, 2022 14:04 until June 30, 2022 16:04Location: Paris, FranceThemes: Sustainability
On the occasion of the WMD 2022, the French Dairy sector celebrates women and men who produce milk. Dairy farmers, companies, cooperatives, retailers, cheese suppliers, food services are more than ever collectively committed to ensure food sovereignty and provide every day products that are good, safe, sustainable and affordable. The dairy sector is being challenged on economy, environment and society. Through the approach ‘France, Land of Milk’, the French dairy sector strongly reiterates its commitment to feed people today and in the future in a sustainable, responsible and innovative way.
This campaign includes a set of activities: - Print in national and regional daily newspaper – Videos social on Twitter and LinkedIn - Display and banners in regional daily websites - e-conference on 1st of June on the innovation in the dairy sector, on the attractiveness of jobs and careers in agriculture and dairy farms in partnership with a national newspaper, a radio station, podcasts broadcasted in a website specialized in sustainability, web videos and podcasts on the franceterredelait.fr website
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From June 01, 2022 14:00 until June 01, 2022 15:15Location: Stockholm, SwedenThemes: Sustainability
How transformative agri-food systems can help the SDGs. Join this dialogue and learn how the dairy sector is stepping up to help achieve the Paris Agreement. The Pathways to Dairy Net Zero initiative is improving production and process efficiency, contributing to reduced GHG emissions from the sector, and building resilient dairy value chains towards sustainable and inclusive recovery. This virtual dialogue is an Associated Event of Stockholm+50 and a celebratory event for World Milk Day.
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From June 01, 2022 10:00 until June 01, 2022 15:00Location: Ibadan, Nigeria
Real People Concept is commemorating this year’s World Milk day by organizing a workshop to draw attention to the need to mobilize support, attract and engage young people in sustainable milk production in Nigeria with the Theme “Empowering youth for sustainable dairy production in Nigeria”
The sub-themes include:
- Nigeria youth exploring innovative business models in the dairy value chain
- Nigeria Dairy value chain start-up strategies
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From June 01, 2022 07:45 until June 01, 2022 09:00Location: Stockholm, SwedenThemes: Nutrition
Välkommen på ett frukostseminarium tillsammans om just frukost! Närmare bestämt gratis frukost i skolan. Rädda Barnens Barnfattigdomsrapport från i höstas avslöjade att var femte barn i Sverige lever i ekonomisk utsatthet. Gratis skolmjölk, skolmat och skolfrukost är verktyg i arbetet med att motverka utsattheten och nå en jämlik skola där alla elever har samma förutsättningar för att kunna ta till sig undervisningen. Därför bjuder vi in till ett seminarium om gratis frukost i skolan och dess effekter både på elever och på samhället.
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From June 01, 2022 07:33 until June 01, 2022 09:33
Ciclo de conferencias
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From June 01, 2022 04:00 until June 01, 2022 06:00Location: Yangon, Myanmar (Burma)Themes: Sustainability
Ministry of Commerce, National Unity Government of Myanmar will commemorate World Milk Day event on June 1, 2022 with a special talk on Dairy Net Zero: Accelerating climate action and helping to reduce the dairy sector’s impact on the planet.
Campaign Results
1.02 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2022
