Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2024
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From June 05, 2024 11:00 until June 05, 2024 13:00Location: SingaporeThemes: Sustainability, Nutrition
Zoetis Singapore celebrated World Milk Day 2024 by toasting to sustainable dairy production. Zoetis, the world’s leading animal health company, is helping farmers raise healthier animals for a more sustainable future. Let's honor dairy producers and farmers who provide us with nutritious milk by educating about the journey of milk from the farm to the table. World Milk Day is a great opportunity to highlight the importance of sustainable production for nutrition and economic development. Stay tuned for dairy fun posts on social media and remember the importance of animal health in sustainable dairy production. Let's raise a glass to the dairy industry! Cheers to World Milk Day! 🥛🐄
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From June 01, 2024 08:00 until June 01, 2024 18:00Location: Niamey, NigerThemes: Nutrition
The National Association of Interprofessional Milk Federation in Niger (ANFILAIT) leads initiatives to promote milk in Niger and join forces with other associations and NGOs to celebrate World Milk Day.
The celebration will take place in Niamey, Niger, on Saturday, June 1, 2024, at the Mahatma Gandhi International Conference Center. The day calls for an inclusive and participatory approach from all stakeholders in the Niger milk sector.
To achieve this, a small organizing committee comprising members of ANFILAIT and key players in the milk sector has been established. The main missions of this committee are to prepare and organize the festivities for World Milk Day (WMD 2024). These include:
- Identifying key advocacy messages, necessary resource persons, and developing an agenda for the celebration.
- Implementing a communication strategy to effectively campaign for World Milk Day.
- Providing exhibition stands for tasting and selling dairy products.
- Producing and distributing an infomercial on local milk in Niger through media and social networks.
- Hosting a conference-debate on the theme: “Milk, a Strategic Product for Achieving Food Sovereignty in Niger.”
The event will be followed by an information and awareness caravan to spread educational messages to the public on the role of local dairy products in nutrition. The committee will identify key advocacy messages, necessary resource persons, and develop an agenda for the celebration.
Local milk advocacy kits consisting of dairy product tasting products will be prepared and given to host visitors and partners.
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From June 01, 2024 00:00 until June 30, 2024 23:00Location: Johannesburg, South AfricaThemes: Livelihoods, Nutrition
The Consumer Education Project of Milk SA will run an online media awareness campaigns nationwide in South Africa for the month of June.
During the planned social media campaign for SA youth (15-25), we encourage our followers to share the goodness of dairy with friends family and loved ones no matter the occasion. The campaign runs across our @DairyGivesYouGo social media channels and will make use of several youth influencers to showcase how the #EnjoyDAIRY and #ShareDAIRY with their loved ones. The campaign has a goal to reach 5 million!
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From June 01, 2024 00:00 until June 30, 2024 23:00Location: Johannesburg, South AfricaThemes: Sustainability, Nutrition
The Consumer Education Project of Milk SA planned a media release across media in South Africa.
The planned media release, focused on the role of dairy as part of a sustainable diet in a low- middle income country. Work from various experts is collated into a consumer friendly advertorial to educate, advocate and inspire South Africans about the benedictional and nutritional importance of dairy. The emphasis of the work relies on the basis that a sustainable diet must be one that is accessible, affordable as well as good for the planet and people’s well-being.
The media release will be published across several digital and print publication, and will be supported by social media messages and SA-influencers collaborations. Visit our social @RediscoverDAIRY
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From June 01, 2024 00:00 until June 30, 2024 00:00Location: Tokyo, JapanThemes: Nutrition
About "Milk Day/Milk Month" in Japan (6/1~ 6/30)
In 2009, J-milk designated June 1 as "Milk Day" in Japan, in line with the intent of the FAO, which advocated "World Milk Day," and also designated the month of June as "Milk Month" in which entire people in Japan’s dairy sector collaborate to communicate the value of milk. Together with members of "Smile Project for Milk" and milk fans, we carry out various activities for "opportunities to express gratitude" in order to celebrate “Milk Day/Milk Month” and promote understanding for the value of milk and dairy products as well as the dairy initiatives.
For more information: https://www.j-milk.jp/milkday/index.html (Japanese)
Other related information:
Project by J-milk and the Ministry of Agriculture, Forestry and Fisheries "Smile Project for Milk": https://www.maff.go.jp/j/chikusan/gyunyu/lin/gyunyu_smile.html (Japanese)
Main Activities:
1. June 1-30 - #MilkBatonRelay 2024: Circle of Thanks Connected with Milk
We encourage people in the dairy sector and milk fans to share their gratitude using "#MilkBatonRelay" and common messages for social media on "Milk Day/Milk Month" in June. In order to promote understanding for the dairy sector, posting of photos and videos about daily work at dairy farms and dairy factories is also encouraged.
For more information: https://www.j-milk.jp/milkday/2024/milkbatonrelay2024.html (Japanese)2. June 1 - Let’s connect with the world on June 1, "World Milk Day"!
We encourage people to post messages on social media with both "#WorldMilkDay" and "#EnjoyDairy" to the world, along with the above promotion.3. June 1-30 - Distribute tools and contents for "Milk Day/Milk Month"
We distribute free educational tools and content that can be used for events and information dissemination conducted by dairy related people during “Milk Month”. These include:"Love Milk?"
(Logos, posters, banners, sound logos, movies, leaflets)
We distribute various tools of "Love Milk?" developed for "Milk Day/Milk Month". Themes to appeal are "Drinking milk within 30 minutes after exercise to prevent heatstroke" and "Dairy Washoku (New Washoku) , which can reduce salt intake and help prevent high blood pressure", and also, for increasing empathy for dairy industry, "Characteristics of the milk supply chain" and "Symbiosis with animals (dairy cows)."
For more information: https://www.j-milk.jp/milkday/milkdaylogo.html (Japanese)"Saturday and Sunday milk ~ Drink milk at home on weekends without school lunch ~"
(Logos, posters, leaflets & stickers, event tools)
We distribute educational tools for "Saturday and Sunday Milk," which promotes efforts to make drinking habits at home even on days without school lunches.
For more information: https://donichi-milk.jp/downloads/tools/ (Japanese)
Other related information:
Class program "Narikiri Ad Creator": https://donichi-milk.jp/enjoying/school/
Event "Saturday and Sunday Milk Festival": https://donichi-milk.jp/events/event_2023_fest/
SNS Milk Manga "Weekly Saturday and Sunday Milk": https://donichi-milk.jp/
Saturday and Sunday Milk Recipe: https://donichi-milk.jp/enjoying/recipes/"Poop Drill ~ Body and Milk ~"
(Booklet)
We have made a quiz-style reading booklet to learn about milk and dairy farming in collaboration with "Poop Drill", which is very popular among children in Japan, under the supervision of Japanese Ministry of Agriculture, Forestry and Fisheries.
For more information: https://www.j-milk.jp/news/2023bodyandmilk.html (Japanese)
Milk promotion anime "milk loving new employee Rokuichi-kun"
(video)
We have created an animated video series with information about milk, which is available on our official YouTube channel. Rokuichi-kun is the main character born on June 1, World Milk Day, and he explains information about milk in an easy-to-understand way. Short videos to a wide range of generations for social media are also available.
For more information: https://www.youtube.com/channel/UCz5kJ79xnrJXmKL5E2nRAhw (Japanese)4. June 1- 30, Introduction of activities through J-milk official SNS
We introduce activities for "Milk Month" by dairy related people and members of "Smile Project for Milk " through J-milk official SNS. We also introduce contents appealing "Love Milk?" and promote participation in the "#MilkBatonRelay" project.
X Official Account: https://twitter.com/Jmilkofficial (Japanese)
Instagram Official Account: https://www.instagram.com/j_milk_official/ (Japanese)
Facebook Official Account: https://www.facebook.com/jmilkjp/ (Japanese) - May 2024
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From May 31, 2024 00:00 until June 07, 2024 00:00Location: GhanaThemes: Nutrition, Quality Milk
A dedicated consumer engagement that seeks to provide 100,000 servings of free breakfast (including milk) to promote the relevance of good nutrition through leading Dairy brand-cowbell during World Milk Day.
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Date: May 30, 2024 00:00Location: Accra, GhanaThemes: Nutrition
World milk day 2024, will be celebrated under the theme Moving towards a healthy tomorrow: Ensuring the nutritional benefit of milk for our overall wellbeing.
Dairy nutrition is currently being challenged in Ghana by the proliferation of very cheap, and low quality Non-dairy products that the public is erroneously considering as milk. World milk 2024 in Ghana will be used to amplify the benefits of Milk and its importance as a nutrient dense food for all families.
Our school's activation will reach 25k children in public schools where kids will be engaged in fun activities to drive experience and create lasting memories for them while they are educated on the importance of milk and each child will be given a pack of milk.
Hospital activation will engage mothers of children between the ages of 3 to 12yrs where they will be educated on the nutritional benefits of milk and how it can enhance the healing process of their kids. They will be given goodie bags of milk and milk products for their homes. A total of 300 mothers are targeted in 2 hospitals in Accra the capital city of Ghana.
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From May 28, 2024 00:00 until June 29, 2024 00:00Location: Santiago, Chile
Our focus is to boost the celebration of World Milk Day with several activities. We are organizing a seminar with Universidad de Los Lagos, speaking about the positive effects of dairy public programs on the Chilean population, while also commemorating 50 years of Purita Milk. Additionally, we will have a webinar organized with Fepale to share the benefits of public policies related to dairy consumption.
Throughout the campaign, we’ll participate in dairy celebrations and support our partners with content and communications. We are coordinating with dairy farmers, the dairy industry, universities, research centers, related companies, and government agencies to enhance World Milk Day activities, including communication efforts with the media and social media.
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From May 27, 2024 00:00 until June 01, 2024 00:00Location: St. Thomas Parish, Jamaica
World Milk Day marks its 13th year of commemoration, and the Jamaica Dairy Development Board organizes a celebratory event on May 30, 2024 marking this milestone. World Milk Day Jamaica 2024 will celebrate the vital role that dairy production plays in providing quality nutrition to nourish the world. In this regard, we are highlighting the dairy farmers of St. Thomas, renowned to be the home of the island's largest population of dairy farmers, and its largest dairy farm. Their significant contribution to national dairy production deserves special recognition and will be celebrated accordingly.
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From May 24, 2024 00:00 until June 01, 2024 11:30Location: PhilipinesThemes: Livelihoods, NutritionDavid & Golyat, a local data-driven strategic consulting and communication company, is set to encourage local influencers and other social media personalities to come up with posts introducing and building awareness for World Milk Da, as well as promoting various dairy programs and activities both globally and locally.
More importantly, our local campaign will revolve around the hashtag #GatasGoals, inviting people to share why they enjoy drinking milk and consuming dairy milk products for nutrition, health benefits, overall wellness and wellbeing, supporting the local dairy industry, and more. -
From May 23, 2024 00:00 until June 10, 2024 00:00Location: Ikeja, Lagos, Nigeria
This year's worldwide celebration of world milk is themed 'EnjoyDairy' and focuses on the vital role dairy plays in nourishing the world. As with every other dairy brand, Bord Bia (Irish Food Board) in conjunction with Kerrygold Milk (Ornua) are looking to celebrate World milk Day in Nigeria with a Kerrygold Milk Party themed 'Everything Milk.' The campaign will begin with digital teasers and giveaways of Kerrygold milk products to members of the public, so everyone is truly part of the celebration, campaign will conclude with an exciting 2 day consumer activation at the Ikeja City Mall Lagos. It will be an amazing two days of milk themed recipes and games, all while consumers enjoy the rich quality of Irish Dairy courtesy Kerrygold Milk.
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From May 20, 2024 00:00 until June 02, 2024 00:00Location: Lagos, NigeriaThemes: Quality Milk
In the face of lesser quality and sub-par competitors like creamers and tea whiteners, our World Milk Day campaign #NothingLikeMilk celebrates the unique and irreplaceable qualities of milk as THE household staple.
We are saying, even though it is often imitated, it is second to none and can never be replaced.
Reason to believe?
Milk has nourishment that can never be gotten from creamers.
There’s nothing like the taste that milk brings to your meals.
The nutritional essence of milk gives you the strength to go for it.Our goal with this direction is to drive home the significance of milk and emphasize its nutritional benefits over creamers, honouring milk as the ultimate source for growth and quality nutrition.
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From May 07, 2024 00:00 until May 30, 2024 18:00Location: Wisma TDC, Kajang, Selangor, Malaysia
TDC Holdings Sdn Bhd is one of the few Muslim Multi-Level Marketing (MLM) companies in Malaysia. Since its establishment in the year 2016, we are one of the unique MLM companies that successfully combine the beauty of MLM and wholesales concept into the company marketing. Our health products that are milk based are C2Joy and Colever.
Our focus is to boost the World Milk Day celebration with several activities. We are organizing a short video contest and health talk to provide exposure and motivation to people about health and the benefits of drinking milk. For the Video Contest, we are encouraging people to share about the best milk, health & nutrition, and how C2Joy and Colever products help in their economic development and daily life.
Most importantly, our campaign will revolve with theme ‘Milk that Change Your Life’. Besides, we are also inviting speaker from hospital and university to share awareness about health and nutrition relating to the milk consumption.
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From May 06, 2024 00:00 until June 30, 2024 10:08Location: Melbourne, AustraliaOur local campaign is called “Powered by Milk”. Powered by Milk helps highlight how milk powers local dairy communities, keeps the economy thriving, and powers healthy bodies at any age. We want to highlight milk as the Aussie powerhouse, showcasing its benefits from inside Aussie homes through to the wider communities.
Campaign Results
924.4 Million
Social media impressions for the #WorldMilkDay Campaign in 2024
