Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2023
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From June 01, 2023 12:00 until June 01, 2023 13:30Location: Ibadan, NigeriaThemes: Nutrition
Building on the success of last year's World Milk Day Celebration, The International Livestock Research Institute (ILRI) Nigeria is hosting an engaging session. Experience free product giveaways while discovering the significance of milk and ILRI's role in sustainable dairy and livestock farming. Test your knowledge with interactive Q&A sessions on milk and dairy products. Don't miss out on this educational and fun-filled event!
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From June 01, 2023 00:00 until June 30, 2023 11:41Location: Tokyo, JapanThemes: Nutrition
1. Let’s connect with the world on June 1, World Milk Day!
We encourage people to post messages on social medias with both "#WorldMilkDay" and "#EnjoyDairy" to the world.
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
2. June 1-2, Distribute “Welcome Milk” to visitors to Japan at Narita Airport.
For more information: https://asset.japan.travel/image/upload/v1685432518/pdf/20230526_WelcomeMilk_Narita.pdf (English)
3. June 1-30, #Milk Baton Relay 2023; Circle of Thanks connected with Milk.
We encourage people to post messages not only for World Milk Day on June 1, but also for one month of June as “Milk Month”, using social medias such as Twitter and Instagram to post messages, videos, photos of thanks to cows, farmers, and dairy products with our own "#Milk Baton Relay".
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
4. May 12- June 30, Distribute tools for “Milk Day” and “Milk Month”.
We distribute posters, leaflets, and stickers with the slogan "Love Milk?" and “Saturday Sunday Milk” for “Milk Day” and “Milk Month” free of charge until the end of June.
For more information: https://www.j-milk.jp/milkday/milkdaylogo.html (Japanese)
5. June, Introduction of activities through J-milk official Twitter.
We introduce activities of dairy related people and members of “Smile Project for Milk” for “Milk Month” on the J-milk official Twitter account.
J-milk official Twitter account: https://twitter.com/Jmilkofficial (Japanese)
6. Year-round, “Saturday Sunday Milk” initiative
We promote children to drink milk on weekends and long vacations when school milk is not provided in cooperation with dairy related people, schools, nutritionists, etc.
For more information: https://donichi-milk.jp (Japanese)
7. Year-round, Animation for milk promotion “Rokuichi-Kun”
J-milk has created an animated video with information about milk, which is available on YouTube. Rokuichi-kun is the main character born on June 1, World Milk Day, and explains information about milk.
For more information: https://www.youtube.com/channel/UCz5kJ79xnrJXmKL5E2nRAhw (Japanese)
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Date: June 01, 2023 00:00
Enter and download a free milk infographic www.lakeland.ie
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From June 01, 2023 00:00 until June 30, 2023 18:59Location: Albany, NY, USAThemes: Nutrition
The New York State Department of Agriculture and Markets celebrates #WorldMilkDay and #DairyMonth by highlighting the sustainability practices of New York dairy producers and processors as well as the public health work of our Milk Control and Dairy Services team to promote the importance of the dairy industry to New York’s economy and the health of our communities.
Contact Info: [email protected]
Website: https://agriculture.ny.gov/
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Date: June 01, 2023 00:00Location: Sylhet, Bangladesh
- May 2023
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CODARAN is collaborating with partners Abuja Chamber of Commerce and Industry (ACCI) to host a conference of stakeholders in Nigeria's dairy industry that will be held on June 1 to mark World Milk Day.
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Date: May 31, 2023 00:00
We have partnered with The National Activity Providers Association to provide care homes with a special resource that aims to aid catering and wellbeing teams. The resource is loaded with milk-themed activities, recipes, a quiz, and informative content.
As a bonus, you also have the chance to win a box of Lakeland Dairies 100% Dairy Skimmed Milk Powder.
Enter on our website https://www.pritchitts.com/world-milk-day
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From May 28, 2023 19:00 until June 05, 2023 18:59Location: Johannesburg, South AfricaThemes: Sustainability, Nutrition
The CEP will be running several campaigns across various media streams. These include:
- Shake up your Maas: The teenage campaign will highlight amasi/maas. An indigenous fermented milk product of South Africa, similar to buttermilk. The campaign is aimed at GenZ and will position maas as a cool product to consume. The campaign communicates the nutritional benefits and uses of maas on its own and in meal preparation.
This campaign will be running mainly on social media (TikTok, Facebook, and Instagram)
Several local influencers will be promoting the campaign.
- A healthy me, and healthy environment: A school campaign that aims to address recycling in local communities across SA. The campaign encourages the consumption of dairy products, as part of a healthy diet, while giving ideas on recycling dairy containers to showcase the value of living greener.
The campaign will also be held on Facebook, and online teaching platforms, and later the year on governmental education platforms.
- PR/Media campaign - Benefits of drinking milk: giving nutrition value for money:
The aim of the media release (in print and digital) is to demonstrate the cost per nutrient in dairy compared to other foods and focus on only 3 important nutrients provided by dairy products i.e. calcium, vitamin B12, and protein. Then it shows ways to combine with other foods and then the impact of the increased nutritional value.
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From May 15, 2023 19:00 until June 15, 2023 11:11
Win a case of our great tasting VIVA Milk Drinks No Added Sugar
- June 2022
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From June 01, 2022 07:45 until June 01, 2022 09:00Location: Stockholm, SwedenThemes: Nutrition
Välkommen på ett frukostseminarium tillsammans om just frukost! Närmare bestämt gratis frukost i skolan. Rädda Barnens Barnfattigdomsrapport från i höstas avslöjade att var femte barn i Sverige lever i ekonomisk utsatthet. Gratis skolmjölk, skolmat och skolfrukost är verktyg i arbetet med att motverka utsattheten och nå en jämlik skola där alla elever har samma förutsättningar för att kunna ta till sig undervisningen. Därför bjuder vi in till ett seminarium om gratis frukost i skolan och dess effekter både på elever och på samhället.
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Date: June 01, 2022 00:00Location: Ilorin, Nigeria
Ilorin is located in the central part of Nigeria It is an agricultural state with large numbers of dairy farmers producing milk and selling various dairy products like non, West African soft cheese, yoghurt, ice cream etc
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Date: June 01, 2022 00:00Location: Ilorin, Kwara State, Nigeria
Ilorin is located in the central part of Nigeria. It is an agricultural state with large numbers of dairy farmers producing milk and selling various dairy products like non, west African soft cheese , mashanu, yoghurt, ice cream
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Date: June 01, 2022 00:00Location: Government College University Faisalabad PakistanThemes: Nutrition, Quality Milk
The celebrations for this day were organized with the cooperation of leading dairy processing companies of Pakistan to promote the consumption of safe and healthy milk. It will promote the concept of minimum pasteurization which is direly needed at this high time.
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Date: June 01, 2022 00:00Location: Edinburgh, UKThemes: Nutrition
Social media posts - on Instagram, Twitter & Facebook about nutritive value of milk aimed at nutritionists & dietitians.
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Date: June 01, 2022 00:00Location: Kathmandu & Kavrepalanchwok, Nepal
"The Lekhanath Dairy International Nepal" is the registered in government of Nepal and working on Dairy. On the occasion of world milk Day June 1,2022 we are celebrating on themes of "Nutrition, economic development, milk quality, livelihoods, sustainability.". The Programme Name is, "Nepal Dairy Mission - Dairy Net Zero Initiative" "The Lekhanath Dairy International Nepal" is also a global levels an pioneering organisation for Dairy Training, Research&Development in International. we can do lots of Dairy Programme in around the world.
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Date: June 01, 2022 00:00Location: Lahore, PakistanThemes: Nutrition
I have written a Poem to celebrate World Milk Day: Milk Poem The dairy farm next by, The fresh smell of sweetness, As it hovers by, It makes up my dream true, As it comes by, White and creamy, The volume so precious, So healthy, so sweet, But with a sip it all absquatulate, The thirst and the emptiness, The emptiness inside my stomach, As the nutrients guide liveliness inside, Through the uninhabited wastelands called stomach. “Milk Poem” By Sarah Shahzad, June 1, 2022 https://poemtheart.com/milk-poem/
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From June 01, 2022 00:00 until June 02, 2022 17:00Location: Lahore, Pakistan
World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector. Since then, the significance and benefits of dairy and dairy products have been actively promoted annually on World Milk Day around the world. It is pertinent to mention here that the Dairy & Livestock Sector of Pakistan has potential to employ 60 million people and currently, livelihood of more than 10 million families is connected to milk processing companies. Altogether Pakistan produces approximately 60 billion litres of milk per annum and has a potential to double the production through increasing milking yield per animal. Moving forward, Innovations in Dairy Industry of Pakistan are the need of hour for progress and development.
The National Alliance for Safe Food (NAFS) is a leading organization and Pakistan’s largest Food Professionals network striving for safe & nutritious food production and consumption for betterment of human society by training and educating consumers and manufacturers. Annually, NAFS PAKISTAN celebrates the World Milk Day campaign with the support of Development Organizations, Academic Institutes, Food Regulatory Authorities, Chambers of Commerce, Civil Society Organizations and Food Industries. It provides a platform to bring attention to the importance of Dairy industry, business opportunities, nutrition, food safety & human health and sustainable management of food resources.
Pakistan Dairy Association (PDA), is the representative body of forward looking dairy farmers and milk processors of the country. More than 90% of the packaged dairy products sold in Pakistan are produced by PDA members. In addition to delivering safe and healthy dairy products to the consumers, PDA members are the only private sector companies assisting the dairy farmers to improve quality and quantity of milk produced while providing them access to the market through a structured supply chain. Moreover, PDA provides a forum to dairy sector and allied agro fields, professionals as well as farmers, for the determination of knowledge and ideas in Research & Development, production, processing and marketing. It works to establish strong backward & forward linkages amongst the stakeholders in private as well as public sector and livestock farmers.
NAFS Pakistan, in the collaboration with the Pakistan Dairy Association, is organizing a National Seminar on “World Milk Day” on June 02, 2022 at Pearl Continental Hotel, Lahore. The aforementioned seminar will be attended by foreign missions of all Muslim countries in Lahore, Federal and Provincial Secretaries, Regulatory Bodies, Dairy Industry Leaders, Food Regulatory Experts, Prominent Businessmen, Policy makers, INGO’s, Food Professionals and Dairy Industry Service Providers. Furthermore, Seminar will host Guest speakers from various academia & research institutes to discuss the challenges, opportunities and innovations regarding dairy industry.
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Date: June 01, 2022 00:00Location: Jabalpur, IndiaThemes: Nutrition
Consumer Awareness Activity for Milk and Milk Products at Jabalpur, India
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Date: June 01, 2022 00:00Location: Gandhinagar, IndiaThemes: Nutrition
Consumer Awareness Activity for Milk and Milk Products at Gandhinagar, India
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Date: June 01, 2022 00:00Location: Kivik, Sweden
We celebrate World Milk Day by drinking milk all day and by encouraging others to do so as well for the sake of our health! We also celebrate the open landscape and increased biodiversity as a result of grassing cows!
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023
