What is World Milk Day?
World Milk Day is a day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food. It has been observed on June 1 each year since 2001. The day is intended to provide an opportunity to bring attention to activities that are connected with the dairy sector.
Who can organize a World Milk Day event?
Anybody can host a World Milk Day event. The following are best placed to host events promoting the dairy industry and may have already been involved in a World Milk Day event:
- Community groups, sporting clubs etc.
- Dairy Producers/Farmers/Cooperatives
- Dairy Manufacturers
- Health/Nutrition Organizations
- Dairy Retailers
- Dairy Researchers
- Dairy Industry suppliers
- Agricultural Societies
- Schools & Universities
What kind of events can World Milk Day be?
An event can be almost anything; as simple as a private party with friends to school-based activities to a symposium on value of dairy for healthy diets — be as creative as you want! Past examples of events include:
- A meal featuring only dairy products
- A school kid trip to visit a dairy farm
- A photo contest to select the most photogenic dairy cow
- Donation of dairy products to a food bank
- A project with nutritionists to share the important nutritional facts about milk and dairy products
- A video with dairy farmers working on a development project
- A physical fitness event fueled by dairy
Will my event count if it doesn't fall exactly on the day?
We realize World Milk Day is challenging this year as it falls on a Saturday, which is not a working day in a number of countries. Because of this constraint, an event hosted in the days leading up to June 1, and in the days following June 1, will still be included!
Themes for World Milk Day
World Milk Day aims to celebrate the important contributions of the dairy sector to:
- Good food, health and nutrition
- Farmers caring responsibly for their communities, the land and their animals
- Sustainability practices in the dairy sector
- How dairy contributes to economic development and livelihoods
Where can a World Milk Day event take place?
A World Milk Day event can take place anywhere but organizers should take into consideration any issues with regards to location permits If you are planning on recording video/images at the location, check that the location allows filming in its Terms and Conditions. Here are a few examples of locations:
- Company facility
- Company processing facility
- Event venue
- Public area
What are the requirements to be part of World Milk Day?
World Milk Day can take the shape of any event organized by anyone in the world as long as it follows the following requirements:
- Feature the dairy sector or dairy products (on the menu, on the program)
- Dairy has to be on the menu or be featured in your event/creation (any type of dairy product, any type of meal, any type of cuisine, any type of catering)
- Make references to World Milk Day using @WorldMilkDay and the hashtags #WorldMilkDay & #EnjoyDairy
- Share information about the event/happening/creation with the World Milk Day campaign: livestream video, recorded film, photos by using #WorldMilkDay in your posts or emailing us directly with the material.
How can I share my World Milk Day event with the rest of the world?
We want World Milk Day to be known around the world and for people to see the creativity of World Milk Day organizers by having access to live and recorded images of all the events taking place around the world. World Milk Day will build in particular on social media to make sure that all events are shared widely and sometimes live or with little delay.
When designing your event, you should consider the following options:
- Use the hashtag #WorldMilkDay & #EnjoyDairy on social media
- Capturing images of your event: any visual material that can be shared in social media will be of great use. Take pictures, post them on social media with #WorldMilkDay & #EnjoyDairy and email them to us after the event
- Writing about your event: you can write a blog post before and after the event explaining why you are involved in celebrating World Milk Day.
- Recording parts of my event: any type of video content (edited and non-edited) showing what your event looks like can be sent to us to be uploaded on social media platforms to be shared with us (#WorldMilkDay & #EnjoyDairy on Facebook, YouTube, Instagram, Twitter)
It is very important that you take into consideration any Intellectual Property Rights:
Do you have consent? Get consent from anyone being shown on a video before featuring them (including parental consent if showing children)
Have you considered copyrights? Streaming artwork, logos, songs in the background, could be an inadvertent infringement of someone else’s intellectual property rights so keep this in mind.
What are the guidelines for promoting my World Milk Day event on Social Media?
Official hashtags: #WorldMilkDay & #EnjoyDairy
Examples of tweets:
- Let’s make this year count – Drink Milk on June 1! #WorldMilkDay #EnjoyDairy worldmilkday.org
- I’m pledging to drink more milk this year and am hosting a #WorldMilkDay on June 1 worldmilkday.org #EnjoyDairy
- I’m pledging to love my dairy and am hosting a #WorldMilkDay on June 1 worldmilkday.org #EnjoyDairy
- I’m hosting a #WorldMilkDay celebration by eating dairy on June 1 worldmilkday.org #EnjoyDairy
How can I get help to organize and promote my World Milk Day event?
Coordinating with the Global Dairy Platform is essential to make sure that we can continue the momentum. Make sure you contact us throughout and don’t hesitate to ask for our guidance if you have any doubts.
- STEP 2: Include our websites and social media channels on your event website if you have one: Worldmilkday.org
- STEP 3: Share your news. Send us your launch related news and hashtags to include in WorldMilkDay2018.com
- STEP 4: Share your event material (video, photos, posts) using our hashtags #WorldMilkDay & #EnjoyDairy.
Happy World Milk Day!