Campaign Details & Goals
The shopping center was busy, and 2,500 milk-based iced coffees and 1,000 school milks were handed out. Frederiksberg Center is estimated to have had around 18,000 visitors on that particular Sunday. Not all of them stopped by the stand with ice coffee and school milk, but a significantly larger number than the 3,500 who received milk-based samples were exposed to the message celebrating World Milk Day.
The feedback from the crew was that there was nothing but a positive atmosphere around the stand. Visitors were pleasantly surprised by the free milk-based ice coffees and school milk, and everything was handed out.
Campaign Type
- Live Event
Location
Frederiksberg, Denmark
Dates
June 1, 2025
–
June 1, 2025
Metrics
2,500 milk-based ice coffees and 1,000 school milks were handed out.
Details That Led to a Successful Campaign
Frederiksberg Centeret is a popular gathering place for families with children, which made it an obvious location for the campaign. In addition, the activation was strengthened by offering samples for both children and adults. Children could receive a school milk, while adults were offered an iced coffee. This ensured the activity was relevant for both target groups.