Campaign Details & Goals
The primary objective of the campaign was to position milk as one of the most complete and nutritious foods for all stages of life, while strengthening the connection between the dairy sector and consumers through education, community engagement, and sector visibility.
Key Activities:
- Nutritional Education: Distribution of educational content highlighting the role of calcium, vitamin D, and proteins in bone health, growth, and tissue repair.
- Community Engagement: In-person participation at Liceo Técnico Profesional Radio 24 El Llolly in Paillaco, integrating students, teachers, and visitors through technical talks and dairy product showcases.
- Sector Recognition: Public recognition of dairy workers and producers who contribute daily to the sustainability and development of Chile’s dairy sector.
- Strategic Partnerships: Collaboration with key partners including Aproval, INIA Remehue, and Cooprinsem to strengthen the credibility and reach of the campaign’s nutrition and health message.
Campaign Type
- Live Event
- |
- Social Media
Location
Paillaco, Los Ríos Region, Chile (in-person activities) with nationwide reach through social media platforms.
Dates
June 1, 2025
–
June 6, 2025
Metrics
Multi-Platform Digital Engagement: The campaign achieved a total of 438 likes across Instagram, LinkedIn, and X (formerly Twitter), demonstrating effective cross-platform reach among both the general public and industry stakeholders.
In-Person Impact: More than 250 people actively participated in live activities, technical talks, and dairy product showcases in Paillaco.
Educational Reach: Strong interaction with content focused on the nutritional benefits of milk (calcium, protein, and vitamin D), reinforcing the campaign’s core health messages.
Sector Visibility: High engagement and support from partner organizations and professionals highlighted the collaborative success of the World Milk Day 2025 celebration.
Details That Led to a Successful Campaign
The success of the campaign was driven by a multi-channel strategy, combining the proximity and impact of live events with the broad reach of social media platforms.
Success Factors:
- Valuable Content: Clear, evidence-based nutritional messages (such as calcium absorption and protein benefits) generated strong educational interest and engagement.
- Collaboration: Active participation from technical institutions, public organizations, and industry partners enhanced credibility and reinforced shared sector goals.
- Local Identity: Hosting activities in a dairy-producing area (Paillaco, Los Ríos Region) strengthened community connection and pride in the local dairy sector.
- Engagement: Calls to action on social media encouraged audience interaction and dialogue around milk consumption and healthy diets.
