Uphold the Order of Breakfast with Peak Milk

From May 23, 2022 08:53 until June 03, 2022 10:53

Location: Lagos, Nigeria

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Peak Milk Nigeria


Themes: Economic Development, Nutrition

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World Milk Day provides the perfect opportunity to spread the message of the importance of milk for a balanced diet, and as breakfast remains the ultimate meal of the day, it provides the biggest consumption opportunity for milk in several parts of the world. In celebration of this year's World Milk Day event, Peak Milk intends to creatively revive the dwindling breakfast culture of Nigerians and drive knowledge of dairy nutrition via its World Milk Day breakfast rally campaign. The Brand will be developing a fictional character of authority, 'The Peak Breakfast Marshall’, who will be responsible for 'mass arrest' of breakfast defaulters across Nigeria. Defaulters will be 'arrested and released' with a pack of nutritional Peak Breakfast and a commitment pledge to never miss breakfast going forward. Peak Milk aims to feed at least 11,000 Nigerians nourishing breakfast on June 1 across several locations in Nigeria like Lagos, Enugu and Kano.