Arla - Happy Milk Day 2019

This year, on World Milk Day, Arla decided to share the message of drink a glass of milk every day, in all over Bangladesh. So, we have created an event and broadcasted it through TV, Print, Digital (Facebook, YouTube). We have spread the message through a 25-second animated video, using Arla's (Dano) all available product variants in Bangladesh. We have used two hashtags (#Happy_Milk_Day & #Arla). In the Facebook video post, we have added the "Shop Now" button by using Bangladesh's largest food e-commerce website (Chaldal.com). So, when the audience would click there, they can buy Arla products online. By Facebook & YouTube, we have reached over 3 million people.