Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2023
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From June 01, 2023 00:00 until June 04, 2023 23:59Location: FranceThemes: Sustainability
Cniel is putting on a campaign throughout France that includes a TV campaign sharing 3 Manga-themed commercials focused on the environment, nutrition, and sustainability. The commercials will be disseminated on live TV, VOD, and Social Media (Meta, Snapshot, Twitter).
Dairy plants and milk farms will host "Open Doors" events across France. Policymakers will visit a dairy plant and farm to share information regarding the continued progress of the dairy sector to reduce its climate and environmental footprint, as well as speak to the diversity of jobs within the dairy sector.
Other activities include podcasts highlighting the benefits of milk and the diversity of dairy jobs. Videos will also be shared through the Cniel LinkedIn focusing on cheesemakers, training, and processors.
- May 2023
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CODARAN is collaborating with partners Abuja Chamber of Commerce and Industry (ACCI) to host a conference of stakeholders in Nigeria's dairy industry that will be held on June 1 to mark World Milk Day.
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From May 28, 2023 19:00 until June 05, 2023 18:59Location: Johannesburg, South AfricaThemes: Sustainability, Nutrition
The CEP will be running several campaigns across various media streams. These include:
- Shake up your Maas: The teenage campaign will highlight amasi/maas. An indigenous fermented milk product of South Africa, similar to buttermilk. The campaign is aimed at GenZ and will position maas as a cool product to consume. The campaign communicates the nutritional benefits and uses of maas on its own and in meal preparation.
This campaign will be running mainly on social media (TikTok, Facebook, and Instagram)
Several local influencers will be promoting the campaign.
- A healthy me, and healthy environment: A school campaign that aims to address recycling in local communities across SA. The campaign encourages the consumption of dairy products, as part of a healthy diet, while giving ideas on recycling dairy containers to showcase the value of living greener.
The campaign will also be held on Facebook, and online teaching platforms, and later the year on governmental education platforms.
- PR/Media campaign - Benefits of drinking milk: giving nutrition value for money:
The aim of the media release (in print and digital) is to demonstrate the cost per nutrient in dairy compared to other foods and focus on only 3 important nutrients provided by dairy products i.e. calcium, vitamin B12, and protein. Then it shows ways to combine with other foods and then the impact of the increased nutritional value.
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From May 28, 2023 19:00 until June 02, 2023 18:59Location: Essen, GermanyThemes: Sustainability
The world's population is growing and, hence, the challenge for the global food and beverage industry to meet the growing demand for safe and high-quality products. The agri-food industry has set itself ambitious sustainability targets. The efficient use of feed, comparative analysis of animal data or counting animals, for example when loading and unloading a transport are only some of the tasks a farmer has to deal with on a daily basis. The trend towards responsible, environmentally sound agriculture also enables livestock farmers to position themselves more sustainably, for example by processing excreta into fertiliser or even biogas. The more transparent the data on each individual animal, the more efficiently and profitably will a farmer be able to manage their herd. ifm celebrates world milk day globally: From the sensor to the infrastructure and the IT level, ifm offers all necessary components: camera solutions support fully automatic detection of animals and a gentle milking process. Temperature sensors ensure an ideal, animal-friendly climate. The feed requirement can also be controlled via automation technology, so that the animals' needs will be optimally met. In the downstream processing of biogas and slurry, sensors for the detection of flow rates, pressure and temperature play a crucial role in maximizing energy recovery and minimizing CO2 emissions.
Email: [email protected]
Website: https://www.ifm.com/de/de/shared/landingpages/food/digitalisierung-der-lebensmittelproduktion
- June 2022
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From June 01, 2022 14:04 until June 30, 2022 16:04Location: Paris, FranceThemes: Sustainability
On the occasion of the WMD 2022, the French Dairy sector celebrates women and men who produce milk. Dairy farmers, companies, cooperatives, retailers, cheese suppliers, food services are more than ever collectively committed to ensure food sovereignty and provide every day products that are good, safe, sustainable and affordable. The dairy sector is being challenged on economy, environment and society. Through the approach ‘France, Land of Milk’, the French dairy sector strongly reiterates its commitment to feed people today and in the future in a sustainable, responsible and innovative way.
This campaign includes a set of activities: - Print in national and regional daily newspaper – Videos social on Twitter and LinkedIn - Display and banners in regional daily websites - e-conference on 1st of June on the innovation in the dairy sector, on the attractiveness of jobs and careers in agriculture and dairy farms in partnership with a national newspaper, a radio station, podcasts broadcasted in a website specialized in sustainability, web videos and podcasts on the franceterredelait.fr website
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From June 01, 2022 14:00 until June 01, 2022 15:15Location: Stockholm, SwedenThemes: Sustainability
How transformative agri-food systems can help the SDGs. Join this dialogue and learn how the dairy sector is stepping up to help achieve the Paris Agreement. The Pathways to Dairy Net Zero initiative is improving production and process efficiency, contributing to reduced GHG emissions from the sector, and building resilient dairy value chains towards sustainable and inclusive recovery. This virtual dialogue is an Associated Event of Stockholm+50 and a celebratory event for World Milk Day.
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From June 01, 2022 10:00 until June 01, 2022 15:00Location: Ibadan, Nigeria
Real People Concept is commemorating this year’s World Milk day by organizing a workshop to draw attention to the need to mobilize support, attract and engage young people in sustainable milk production in Nigeria with the Theme “Empowering youth for sustainable dairy production in Nigeria”
The sub-themes include:
- Nigeria youth exploring innovative business models in the dairy value chain
- Nigeria Dairy value chain start-up strategies
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From June 01, 2022 07:33 until June 01, 2022 09:33
Ciclo de conferencias
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From June 01, 2022 04:00 until June 01, 2022 06:00Location: Yangon, Myanmar (Burma)Themes: Sustainability
Ministry of Commerce, National Unity Government of Myanmar will commemorate World Milk Day event on June 1, 2022 with a special talk on Dairy Net Zero: Accelerating climate action and helping to reduce the dairy sector’s impact on the planet.
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Date: June 01, 2022 00:00Location: Ilorin, Nigeria
Ilorin is located in the central part of Nigeria It is an agricultural state with large numbers of dairy farmers producing milk and selling various dairy products like non, West African soft cheese, yoghurt, ice cream etc
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Date: June 01, 2022 00:00Location: Multan, PakistanThemes: Sustainability, Nutrition
World Milk Day aims to globally promote the legacy of milk and allied products like: It is a global food consumed since time immemorial. It is a mixture of quintessential major and minor, constituting a healthy and balanced diet. According to the Food and Agricultural Organisation, around six billion people consume milk in one way or another globally.
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Date: June 01, 2022 00:00Location: Ilorin, Kwara State, Nigeria
Ilorin is located in the central part of Nigeria. It is an agricultural state with large numbers of dairy farmers producing milk and selling various dairy products like non, west African soft cheese , mashanu, yoghurt, ice cream
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Date: June 01, 2022 00:00Location: Kathmandu & Kavrepalanchwok, Nepal
"The Lekhanath Dairy International Nepal" is the registered in government of Nepal and working on Dairy. On the occasion of world milk Day June 1,2022 we are celebrating on themes of "Nutrition, economic development, milk quality, livelihoods, sustainability.". The Programme Name is, "Nepal Dairy Mission - Dairy Net Zero Initiative" "The Lekhanath Dairy International Nepal" is also a global levels an pioneering organisation for Dairy Training, Research&Development in International. we can do lots of Dairy Programme in around the world.
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From June 01, 2022 00:00 until June 02, 2022 17:00Location: Lahore, Pakistan
World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector. Since then, the significance and benefits of dairy and dairy products have been actively promoted annually on World Milk Day around the world. It is pertinent to mention here that the Dairy & Livestock Sector of Pakistan has potential to employ 60 million people and currently, livelihood of more than 10 million families is connected to milk processing companies. Altogether Pakistan produces approximately 60 billion litres of milk per annum and has a potential to double the production through increasing milking yield per animal. Moving forward, Innovations in Dairy Industry of Pakistan are the need of hour for progress and development.
The National Alliance for Safe Food (NAFS) is a leading organization and Pakistan’s largest Food Professionals network striving for safe & nutritious food production and consumption for betterment of human society by training and educating consumers and manufacturers. Annually, NAFS PAKISTAN celebrates the World Milk Day campaign with the support of Development Organizations, Academic Institutes, Food Regulatory Authorities, Chambers of Commerce, Civil Society Organizations and Food Industries. It provides a platform to bring attention to the importance of Dairy industry, business opportunities, nutrition, food safety & human health and sustainable management of food resources.
Pakistan Dairy Association (PDA), is the representative body of forward looking dairy farmers and milk processors of the country. More than 90% of the packaged dairy products sold in Pakistan are produced by PDA members. In addition to delivering safe and healthy dairy products to the consumers, PDA members are the only private sector companies assisting the dairy farmers to improve quality and quantity of milk produced while providing them access to the market through a structured supply chain. Moreover, PDA provides a forum to dairy sector and allied agro fields, professionals as well as farmers, for the determination of knowledge and ideas in Research & Development, production, processing and marketing. It works to establish strong backward & forward linkages amongst the stakeholders in private as well as public sector and livestock farmers.
NAFS Pakistan, in the collaboration with the Pakistan Dairy Association, is organizing a National Seminar on “World Milk Day” on June 02, 2022 at Pearl Continental Hotel, Lahore. The aforementioned seminar will be attended by foreign missions of all Muslim countries in Lahore, Federal and Provincial Secretaries, Regulatory Bodies, Dairy Industry Leaders, Food Regulatory Experts, Prominent Businessmen, Policy makers, INGO’s, Food Professionals and Dairy Industry Service Providers. Furthermore, Seminar will host Guest speakers from various academia & research institutes to discuss the challenges, opportunities and innovations regarding dairy industry.
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Date: June 01, 2022 00:00Location: Kivik, Sweden
We celebrate World Milk Day by drinking milk all day and by encouraging others to do so as well for the sake of our health! We also celebrate the open landscape and increased biodiversity as a result of grassing cows!
- May 2022
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From May 31, 2022 00:00 until June 01, 2022 10:42Location: New Delhi, India
NDDB Dairy Services (NDS) is a not for profit Company registered under the Companies Act, is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It functions as a delivery arm of the NDDB for field operations relating to promoting Producer Companies and Productivity Services and is providing technical and management services to the Producer Companies. NDS is assisting farmers in establishing Producer Companies which are producer owned enterprises incorporated under provisions of Part IX A of the Companies Act but run on principles of mutual assistance and managed by competent professionals. NDS has already facilitated the formation of 19 Milk Producer Companies till date in Rajasthan, Gujarat, Uttar Pradesh, Punjab, Andhra Pradesh, Bihar, Maharashtra and Madhya Pradesh states covering more than 100 districts of India. We have mobilized more than 7 lakh milk producer to form or join a milk producer company which they have full ownership of as members are 100% share holders of the company. Out of 7 lakh, roughly 70% are women milk producers and almost the same contribution is from small holder (having 3 or less milch animals) ensuring gender equality and uplifting socioeconomic status of rural masses. Producer companies are owned by farmers but run by professionals drawn from the cooperatives, private and developmental sectors. Here on this World Milk Day, professionals working at various milk producers companies from across the country have come together to reiterate the pledge to stay committed to the objectives of organizations i.e. - To provide quality milk and milk products to consumers while sourcing milk even from the remotest corner of our country. - To provide a competitive price to farmer members through a fair and transparent process of milk collection and making payments in their respective bank accounts. - To increase milk productivity through breed improvement programs and better animal management practices
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From May 29, 2022 06:31 until June 30, 2022 08:31Location: Accra, GhanaThemes: Sustainability, Nutrition
Subject of Sustainability is at the heart Arla Foods. As a company, we believe that the actions we take today will Support A Stronger Planet and Enable Stronger People in the years to come Under Arla's Enabling stronger People initiative, Arla Ghana will leverage WMD to educate Ghana on Dairy nutrition and importance of Milk as food. Nourishing the Future campaign will lead us to teach kids in the deprived Government Basic Schools how milk is produced, and why it is important for them to consume good quality Milk. We target to give up to 15000 kid across the country at least a sachet of Dano milk. Activities for the WMD: WMD durbar of schools in Accra Schools activation in 4 regions Radio Activation Radio storm Corporate Activations Digital Campaign
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From May 29, 2022 00:00 until May 31, 2022 00:00Location: Shanghai, ChinaThemes: Sustainability
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From May 20, 2022 02:37 until June 03, 2022 04:37Location: Lagos, NigeriaThemes: Sustainability, Nutrition
This year, Three Crowns milk will feed Nigerians with healthy low-cholesterol breakfast sustainably, with major activation points in Ibadan and Lagos. This is to further reassure mums that Three Crowns Milk has got her heart and her family's nutritional needs are covered. Our consumers in these locations will enjoy dairy on June 1, while interacting with the brand and learning other nutritious ways to cater for their family.
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From May 15, 2022 00:00 until June 01, 2022 12:23Location: Bangkok, Thailand
Celebrate World Milk Day 2022 Thailand with us. We have 3 campaigns; Learn, Share and Shop set to promote the importance of milk as a global food on social media and via online events.
Learn how to create a dish made from dairy products. From May 15 to June 1, we will launch cooking demonstration videos on our website: product.dld.go.th
#LearnWorldMilkDayThailand
There will be a special guest on each episode, such as the Prime Minister, the Minister and Deputy Ministers from the Ministry of Agriculture and Cooperatives, Department of Livestock Development ( DLD), private sectors and dairy farmers.
Share a photo or video of you drinking milk or posting with dairy products via your own Facebook and as public. Photos or video should be uploaded with a creative caption and hashtag #ShareWorldMilkDayThailand from now until 31st May 2022. 20 of the most liked photos will be awarded a one-month supply of milk. Shop milk and/or dairy products with special promotions online and from DLD Livestock Farm outlet or participating stores nationwide, available both in-store and online. Let’s drink milk together on 1st June 2022 and share your photo online!
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023
