Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2024
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From June 05, 2024 11:00 until June 05, 2024 13:00Location: SingaporeThemes: Sustainability, Nutrition
Zoetis Singapore celebrated World Milk Day 2024 by toasting to sustainable dairy production. Zoetis, the world’s leading animal health company, is helping farmers raise healthier animals for a more sustainable future. Let's honor dairy producers and farmers who provide us with nutritious milk by educating about the journey of milk from the farm to the table. World Milk Day is a great opportunity to highlight the importance of sustainable production for nutrition and economic development. Stay tuned for dairy fun posts on social media and remember the importance of animal health in sustainable dairy production. Let's raise a glass to the dairy industry! Cheers to World Milk Day! 🥛🐄
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From June 01, 2024 00:00 until June 30, 2024 23:00Location: Johannesburg, South AfricaThemes: Sustainability, Nutrition
The Consumer Education Project of Milk SA planned a media release across media in South Africa.
The planned media release, focused on the role of dairy as part of a sustainable diet in a low- middle income country. Work from various experts is collated into a consumer friendly advertorial to educate, advocate and inspire South Africans about the benedictional and nutritional importance of dairy. The emphasis of the work relies on the basis that a sustainable diet must be one that is accessible, affordable as well as good for the planet and people’s well-being.
The media release will be published across several digital and print publication, and will be supported by social media messages and SA-influencers collaborations. Visit our social @RediscoverDAIRY
- May 2024
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From May 28, 2024 00:00 until June 29, 2024 00:00Location: Santiago, Chile
Our focus is to boost the celebration of World Milk Day with several activities. We are organizing a seminar with Universidad de Los Lagos, speaking about the positive effects of dairy public programs on the Chilean population, while also commemorating 50 years of Purita Milk. Additionally, we will have a webinar organized with Fepale to share the benefits of public policies related to dairy consumption.
Throughout the campaign, we’ll participate in dairy celebrations and support our partners with content and communications. We are coordinating with dairy farmers, the dairy industry, universities, research centers, related companies, and government agencies to enhance World Milk Day activities, including communication efforts with the media and social media.
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From May 23, 2024 00:00 until June 10, 2024 00:00Location: Ikeja, Lagos, Nigeria
This year's worldwide celebration of world milk is themed 'EnjoyDairy' and focuses on the vital role dairy plays in nourishing the world. As with every other dairy brand, Bord Bia (Irish Food Board) in conjunction with Kerrygold Milk (Ornua) are looking to celebrate World milk Day in Nigeria with a Kerrygold Milk Party themed 'Everything Milk.' The campaign will begin with digital teasers and giveaways of Kerrygold milk products to members of the public, so everyone is truly part of the celebration, campaign will conclude with an exciting 2 day consumer activation at the Ikeja City Mall Lagos. It will be an amazing two days of milk themed recipes and games, all while consumers enjoy the rich quality of Irish Dairy courtesy Kerrygold Milk.
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From May 07, 2024 00:00 until May 30, 2024 18:00Location: Wisma TDC, Kajang, Selangor, Malaysia
TDC Holdings Sdn Bhd is one of the few Muslim Multi-Level Marketing (MLM) companies in Malaysia. Since its establishment in the year 2016, we are one of the unique MLM companies that successfully combine the beauty of MLM and wholesales concept into the company marketing. Our health products that are milk based are C2Joy and Colever.
Our focus is to boost the World Milk Day celebration with several activities. We are organizing a short video contest and health talk to provide exposure and motivation to people about health and the benefits of drinking milk. For the Video Contest, we are encouraging people to share about the best milk, health & nutrition, and how C2Joy and Colever products help in their economic development and daily life.
Most importantly, our campaign will revolve with theme ‘Milk that Change Your Life’. Besides, we are also inviting speaker from hospital and university to share awareness about health and nutrition relating to the milk consumption.
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From May 06, 2024 00:00 until June 30, 2024 10:08Location: Melbourne, AustraliaOur local campaign is called “Powered by Milk”. Powered by Milk helps highlight how milk powers local dairy communities, keeps the economy thriving, and powers healthy bodies at any age. We want to highlight milk as the Aussie powerhouse, showcasing its benefits from inside Aussie homes through to the wider communities.
Campaign Results
924.4 Million
Social media impressions for the #WorldMilkDay Campaign in 2024
