Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
Why dairy has a significant place in sustainable diets
The Consumer Education Project of Milk SA planned a media release across media in South Africa.
The planned media release, focused on the role of dairy as part of a sustainable diet in a low- middle income country. Work from various experts is collated into a consumer friendly advertorial to educate, advocate and inspire South Africans about the benedictional and nutritional importance of dairy. The emphasis of the work relies on the basis that a sustainable diet must be one that is accessible, affordable as well as good for the planet and people’s well-being.
The media release will be published across several digital and print publication, and will be supported by social media messages and SA-influencers collaborations. Visit our social @RediscoverDAIRY
Campaign Results
924.4 Million
Social media impressions for the #WorldMilkDay Campaign in 2024