We are counting on all of you to participate again or for the first time in the #WorldMilkDay celebrations. You can host a campaign (such as a TikTok cahllenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as an campaign, just make sure to register so that you are included in the celebrations.
In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus.
#EnjoyDairy: A worldwide rally is taking place 29-31 May leading up to #WorldMilkDay. Learn how you can participate here.
World Milk Day Campaigns
- June 2020
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From June 01, 2020 14:00 until June 01, 2020 15:00Location: Brussels, Belgium
The International Dairy Federation (IDF) will host a virtual ‘raise a glass’ event on 1 June! The event will include a very short introduction by IDF President Dr Judith Bryans to celebrate World Milk Day’s 20th anniversary, and then IDF experts from around the globe will toast to World Milk Day (with a glass of milk of course) IDF’s ‘Raise a (virtual) glass to World Milk Day 2020’, will be held at 14.00 CET on 1 June.
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From June 01, 2020 06:00 until June 05, 2020 09:00Location: Dubbo NSW 2830, AustraliaThemes: Livelihoods, Nutrition
This World Milk Day we want to share our local secret – Little Big Dairy Co. At Hit 93.5, we are passionate about our community and our local businesses. This World Milk Day we would love to join forces with Little Big Dairy Co. This World Milk Day will be the 20th year we will register our involvement whilst hash tagging #WorldMilkDay and #EnjoyDairy.
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From June 01, 2020 00:00 until June 30, 2020 15:14Location: Maryland, USAThemes: Livelihoods
Join us in raising our glass in celebration of #NationalDairyMonth Place a home delivery order for the month of June for the milkman to deliver a variety of goodies to your door. Tag us (@smcdairy) or use #RaiseYourGlassOfMilk in your posts featuring milk for a chance to win a variety of dairy-related products!
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Date: June 01, 2020 00:00Location: Stoneleigh Park, Warwickshire, UK
Share your dairy moments using #MilkYourMoments. Learn about the campaign here: https://ahdb.org.uk/milk-your-moments
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Date: June 01, 2020 00:00Location: Quatre Bornes, MauritiusThemes: Livelihoods
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Date: June 01, 2020 00:00Location: Brussels, BelgiumThemes: Livelihoods
The filter is called “Which milky song are you?” and walks through different song titles in which milk plays a leading role. You can find a preview link here: https://instagram.com/a/r/?effect_id=333174487683115&ch=ZDQyMzBhM2M3MDk5NzExMWMyZDhiOTIxZTc5YmQyODQ%3D
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Date: June 01, 2020 00:00Location: Nairobi, KenyaThemes: Livelihoods, Nutrition
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Date: June 01, 2020 00:00Location: Beijing, ChinaThemes: Livelihoods, Nutrition
Thousands of selfless medical professionals have been working extremely hard taking care of and treating the ones impacted by COVID-19. We cannot share their burden, but we could support them by our own means. Providing nutritious dairy products to those working at the front line can not only support the medical teams but also educate the consumers and raise their awareness of how dairy could help them build immunity.
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Date: June 01, 2020 00:00Location: Valdivia, ChileThemes: Livelihoods, Nutrition
Approval Leche has called upon individuals in the dairy industry to campaign for the collection of dairy products to be donated to regional charities.
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Date: June 01, 2020 00:00Location: Antigonish, NS, Canada
Our family is developing a solar-powered portable ice cream trailer called "Happy Cones" to provide summer employment. If everything works out and Happy Cones is powered by solar power. The benefits go far beyond an ice cream trailer. It would be a great educational, promotional and marketing tool for the incredible benefits of solar energy to our community, province and all of Canada.
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Date: June 01, 2020 00:00Location: Pavilion, NY, USAThemes: Livelihoods
Thanks to the generosity of ReFed, a nonprofit food waste reduction organization, the Livingston County Farm Bureau is partnering with Natural Upcycling, Craigs Station Creamery, and Dairy Farmers of America to offer a free community milk distribution in honor of World Milk Day and June Dairy month. Come take a leisurely drive into the countryside, past newly planted cornfields and freshly mowed alfalfa to Craigs Station Creamery. There you will be guided through the Craigs Station campus to receive your free gallon of milk, bottled by Pittsford Farms Dairy. It is our way of giving back to the local community who continues to be impacted by the COVID-19 crisis and honor the hardworking dairy farmers of our community.
- May 2020
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From May 31, 2020 18:49 until May 31, 2020 22:49Location: Midrand, South Africa
This campaign seeks to raise awareness on World Milk Day, educate people the nutritional value of milk, and to acknowledge farmers and farm workers who work tireless behind the scenes to ensure we have a continuous supply of milk.
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Date: May 30, 2020 00:00Location: Ibadan, NigeriaThemes: Livelihoods, Nutrition
We are celebrating the 2020 World Milk Day in Nigeria with a live tweet chat where our expert will facilitate a session on the topic: "Enjoying Dairy Treats the Nigerian Way."
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From May 29, 2020 10:00 until June 03, 2020 23:59Location: Paris, France
Regarding the quarantine time that we have all faced across the country, we are making a short film that will highlight how dairy products have been present in our daily life. The video highlights the creative momentum of consumers over the past two months. Different scenes are produced around the dairy products, as if they had been filmed during quarantine time. Members of households are staged in authentic scenes which could have been viral, for example: A couple is bowling in their living room and the pins are bottles of milk. It is by encouraging all consumers to continue to be creative in their lives that the parallel is drawn with the idea of continuing to consume. By also reminding them that behind these moments of conviviality, hide the men and women of the dairy industry. The signature of this video will be “More than ever, dairy products have inspired you. Thank you to keep supporting us, let's write the future together ”. The hashtag that will be use will be different regarding the platform and the target #JournéeMondialeDuLait #FranceTerreDeLait
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From May 29, 2020 07:00 until June 01, 2020 00:00Location: Pretoria, South Africa
The "Sharing South Africans love for milk" campaign is aimed at promoting the consumption of milk as well as the educating of the benefits of consuming milk. Each participant will be required to take a picture holding a glass of milk which should be posted on Facebook, twitter, WhatsApp and Instagram. The images posted should have the following hashtag: #worldmilkday #enjoydairy
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Date: May 29, 2020 00:00Location: Nairobi, Kenya
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Date: May 29, 2020 00:00Location: Abuja, Nigeria
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From May 29, 2020 00:00 until June 01, 2020 18:30Location: Temperance, MI 48182, USAThemes: Livelihoods, Nutrition
AgHires will run a social media campaign from Friday, May 29 through Monday, June 1. Throughout this time, we will post on Facebook, Twitter, Instagram, and LinkedIn. All social media posts will relate to dairy or milk.
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From May 29, 2020 00:00 until June 01, 2020 22:00Location: Ibadan, NigeriaThemes: Livelihoods, Nutrition
Showcasing the nutritional and health of milk to the world.
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Date: May 29, 2020 00:00Location: The Hague, Netherlands
The Dutch Dairy Association will this year use her Social Media channels to celebrate World Milk Day and to share this among her followers. There will also be an article on the website www.nzo.nl. We will use the Social Media accounts to share the importance of milk (and other dairy products) as a global food and to point out the benefits of milk (and other dairy products) for health. We will also inform our followers about the importance of the Dutch dairy industry for the Dutch economy. We will create awareness that Dairy is a strong economic sector in the Netherlands. That Dairy farming and the dairy industry mean tens of thousands of jobs and billions in revenue. We have asked all the Dutch dairyfans (on Facebook) to share a picture or video of themselves on which they show that they enjoy a dairy product. We will collect all the input and make a video compilation of all the pictures and video's that we have received and share this on our Social Media channels on World Milk Day (1 June). The Dutch Dairy Association will also take part of the worldwide #EnjoyDairy rally from 29-31 May to celebrate the contributions of the dairy sector to nutrition, animal care, sustainability, and livelihoods. Each day we will post a message on our Social Media channels.
Campaign Registration
World Milk Day Campaigns Registered in 2020
( PDF - 4.28MB)