Cniel: Dairy Products are our Friends for life Campaign
Cniel is putting on a campaign throughout France that includes a TV campaign sharing 3 Manga-themed commercials focused on the environment, nutrition, and sustainability. The commercials will be disseminated on live TV, VOD, and Social Media (Meta, Snapshot, Twitter).
Dairy plants and milk farms will host "Open Doors" events across France. Policymakers will visit a dairy plant and farm to share information regarding the continued progress of the dairy sector to reduce its climate and environmental footprint, as well as speak to the diversity of jobs within the dairy sector.
Other activities include podcasts highlighting the benefits of milk and the diversity of dairy jobs. Videos will also be shared through the Cniel LinkedIn focusing on cheesemakers, training, and processors.
Social Media Impressions for the #WorldMilkDay Campaign in 2022