Celebrate #WorldMilkDay!
Host a campaign to share why you love all things dairy! World Milk Day campaigns can take the shape of any activity organized by anyone in the world. The basic criteria is that it celebrate the contributions of the dairy sector to nutrition, animal care, sustainability, and livelihoods. Registered campaigns will be featured in the final report and amplified through our social channels. For additional requirements, be sure to check the FAQ.
Please make sure to use #WorldMilkDay when sharing your campaigns on social media!
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Campaigns with World Milk Day in Japan, 2023 (J-milk)
1. Let’s connect with the world on June 1, World Milk Day!
We encourage people to post messages on social medias with both "#WorldMilkDay" and "#EnjoyDairy" to the world.
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
2. June 1-2, Distribute “Welcome Milk” to visitors to Japan at Narita Airport.
For more information: https://asset.japan.travel/image/upload/v1685432518/pdf/20230526_WelcomeMilk_Narita.pdf (English)
3. June 1-30, #Milk Baton Relay 2023; Circle of Thanks connected with Milk.
We encourage people to post messages not only for World Milk Day on June 1, but also for one month of June as “Milk Month”, using social medias such as Twitter and Instagram to post messages, videos, photos of thanks to cows, farmers, and dairy products with our own "#Milk Baton Relay".
For more information: https://www.j-milk.jp/milkday/2023/milkbatonrelay2023.html (Japanese)
4. May 12- June 30, Distribute tools for “Milk Day” and “Milk Month”.
We distribute posters, leaflets, and stickers with the slogan "Love Milk?" and “Saturday Sunday Milk” for “Milk Day” and “Milk Month” free of charge until the end of June.
For more information: https://www.j-milk.jp/milkday/milkdaylogo.html (Japanese)
5. June, Introduction of activities through J-milk official Twitter.
We introduce activities of dairy related people and members of “Smile Project for Milk” for “Milk Month” on the J-milk official Twitter account.
J-milk official Twitter account: https://twitter.com/Jmilkofficial (Japanese)
6. Year-round, “Saturday Sunday Milk” initiative
We promote children to drink milk on weekends and long vacations when school milk is not provided in cooperation with dairy related people, schools, nutritionists, etc.
For more information: https://donichi-milk.jp (Japanese)
7. Year-round, Animation for milk promotion “Rokuichi-Kun”
J-milk has created an animated video with information about milk, which is available on YouTube. Rokuichi-kun is the main character born on June 1, World Milk Day, and explains information about milk.
For more information: https://www.youtube.com/channel/UCz5kJ79xnrJXmKL5E2nRAhw (Japanese)
Registration Details
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