Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
French #MilkPongChallenge
For the World Milk Day, Cniel, the French interbranch organisation has created a challenge, the #MilkPongChallenge. The idea is that the players try to put a ping pong ball on the top of a milk bottle in only one rebound. The #MilkPongChallenge was launched on TikTok beginning of May 2021. Our strategy is that the challenge progressively takes off in May, to extend and finish in apotheosis, through a video produced by influencers on the 1st of June, for the WMD, then broadcasted on 6th June 2021. To date, the #MilkPongChallenge already gãined 15 millions views, with hundred of thousands participants
Watch how it works: https://www.youtube.com/watch?v=QwizWHAJx80
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023
