Día Mundial de la Leche 2024

Our focus is to boost the celebration of World Milk Day with several activities. We are organizing a seminar with Universidad de Los Lagos, speaking about the positive effects of dairy public programs on the Chilean population, while also commemorating 50 years of Purita Milk. Additionally, we will have a webinar organized with Fepale to share the benefits of public policies related to dairy consumption.

Throughout the campaign, we’ll participate in dairy celebrations and support our partners with content and communications. We are coordinating with dairy farmers, the dairy industry, universities, research centers, related companies, and government agencies to enhance World Milk Day activities, including communication efforts with the media and social media.