We are raising a toast with milk glasses on Mon 1 June 2020 at 5 pm in Finland. It will be the official milk-drinking moment for Finnish people, like Earth Hour world wide. There will be broadcasted a Facebook-live from Heikkilä Dairy Farm in Rantasalmi. Marketing hype of campaign starts from 18 May in social media with videos where people are encouraged to drink milk.
World Milk Day Campaigns Registered in 2020