#MaitoYhdistää
From
May 18, 2020 00:11
until
June 01, 2020 02:11
We are raising a toast with milk glasses on Mon 1 June 2020 at 5 pm in Finland. It will be the official milk-drinking moment for Finnish people, like Earth Hour world wide. There will be broadcasted a Facebook-live from Heikkilä Dairy Farm in Rantasalmi. Marketing hype of campaign starts from 18 May in social media with videos where people are encouraged to drink milk.
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1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023