French #MilkPongChallenge

For the World Milk Day, Cniel, the French interbranch organisation has created a challenge, the #MilkPongChallenge. The idea is that the players try to put a ping pong ball on the top of a milk bottle in only one rebound. The #MilkPongChallenge was launched on TikTok beginning of May 2021. Our strategy is that the challenge progressively takes off in May, to extend and finish in apotheosis, through a video produced by influencers on the 1st of June, for the WMD, then broadcasted on 6th June 2021. To date, the #MilkPongChallenge already gãined 15 millions views, with hundred of thousands participants 

Watch how it works: https://www.youtube.com/watch?v=QwizWHAJx80