World Milk Day Dano Milk Festival (Danofest)

Date: May 24, 2021
Location: Kumasi, Ghana
Posted by Guest
Arla Foods Limited- Ghana
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WMD Danofest will be marked with series of activities aimed at driving awareness of Dairy nutrition and sustainable nutrition. 1. The Festival will kick start on the 24th with Community and Neighborhood activations. Our Promoters will be deployed to 80 communities in 8 regions to promote the benefits of consuming Milk and dairy products and courage everyone to drink more milk. Every contact made in this activity will be given some Dano Milk to enjoy. 2. Media Storm: to help create a positive stream of conversation on Dairy nutrition and the benefits of Milk, Dano Milk will partner 25 radio stations in 5 regions in Ghana from 26th May to drive awareness of Benefit of Milk. listeners will be given tit bits benefits of Milk on Milk Day there will be WMD Radio activation where listeners will call into WMD shows to answer questions from the tit bits given in the preceding week 3. WMD Digital activation to promote Dairy consumption and encourage followers on our social media networks to drink more milk 4. Dano Milk Brand Ambassador Brand Ambassador will visit a selected orphanage(s) and engage with the children through fun activities. A special breakfast table/ snack bar will be opened to treat the children to various snacks with different flavors of Dano milk as beverage. The Brand Ambassador will Give out a quantity of Dano Milk to the Orphanages 5. WMD Danofest Roadshow: all activities will culminate into a big roadshow in Kumasi to drive awareness and drive the consumption of Dairy Milk