Celebrate #WorldMilkDay!

Host a campaign to share why you love all things dairy! World Milk Day campaigns can take the shape of any activity organized by anyone in the world. The basic criteria is that it celebrate the contributions of the dairy sector to nutrition, animal care, sustainability, and livelihoods. Registered campaigns will be featured in the final report and amplified through our social channels. For additional requirements, be sure to check the FAQ.

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Cniel: Dairy Products are our Friends for life Campaign

From June 01, 2023 00:00 until June 04, 2023 23:59
Location: France
Posted by Stefanie Hyde
Themes: Sustainability
Hits: 1472

Cniel is putting on a campaign throughout France that includes a TV campaign sharing 3 Manga-themed commercials focused on the environment, nutrition, and sustainability. The commercials will be disseminated on live TV, VOD, and Social Media (Meta, Snapshot, Twitter).

Dairy plants and milk farms will host "Open Doors" events across France. Policymakers will visit a dairy plant and farm to share information regarding the continued progress of the dairy sector to reduce its climate and environmental footprint, as well as speak to the diversity of jobs within the dairy sector.

Other activities include podcasts highlighting the benefits of milk and the diversity of dairy jobs. Videos will also be shared through the Cniel LinkedIn focusing on cheesemakers, training, and processors.