Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
Lisheyangu Cafe Series
Our LisheYangu Cafe series will be hosting a digital livestream in online and physical venues explaining the benefits of drinking milk. Then we will be speaking and interviewing some of the best caterers to share some of their favorite recipes and uses for milk. Additionally we will purchase a packet of each brand of full cream milk available at our local supermarket (we have a lot). Our Nutrition volunteer expert will describe them each as accurately as possible and give them a score in several categories then rank them. The team will also explain present a LisheTalk to some of the community schools we are engaged to explain behind some of the farms to discuss environmental sustainability and also economic sustainability (such as the Maaasai Dairy Cattle keepers of Morogoro). This should enable people to be more informed about where the milk they are purchasing come from.
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023
