Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
Cniel: Dairy Products are our Friends for life Campaign
Cniel is putting on a campaign throughout France that includes a TV campaign sharing 3 Manga-themed commercials focused on the environment, nutrition, and sustainability. The commercials will be disseminated on live TV, VOD, and Social Media (Meta, Snapshot, Twitter).
Dairy plants and milk farms will host "Open Doors" events across France. Policymakers will visit a dairy plant and farm to share information regarding the continued progress of the dairy sector to reduce its climate and environmental footprint, as well as speak to the diversity of jobs within the dairy sector.
Other activities include podcasts highlighting the benefits of milk and the diversity of dairy jobs. Videos will also be shared through the Cniel LinkedIn focusing on cheesemakers, training, and processors.
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023
