#EnjoyDairy
From
May 28, 2019 18:00
until
June 01, 2019 00:00
We’ll implement a worldwide rally leading up to World Milk Day (1 June) and ask dairy companies/organizations to:
- Participate in a three-day rally (29-31 May) and post GDP-created content or their own content laddering up to the themes of Nutrition, Community and Enjoyment (one theme designated for each day).
- Activate their own influencers to share original content or created content to amplify awareness
- Utilize #EnjoyDairy on all posts as the common denominator to tie the initiative together along with their organization’s own hashtag to increase exposure and awareness.
Search Events
Campaign Results
1.35 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2023