Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
#NothingLikeMilk
In the face of lesser quality and sub-par competitors like creamers and tea whiteners, our World Milk Day campaign #NothingLikeMilk celebrates the unique and irreplaceable qualities of milk as THE household staple.
We are saying, even though it is often imitated, it is second to none and can never be replaced.
Reason to believe?
Milk has nourishment that can never be gotten from creamers.
There’s nothing like the taste that milk brings to your meals.
The nutritional essence of milk gives you the strength to go for it.
Our goal with this direction is to drive home the significance of milk and emphasize its nutritional benefits over creamers, honouring milk as the ultimate source for growth and quality nutrition.
Campaign Results
924.4 Million
Social media impressions for the #WorldMilkDay Campaign in 2024
