Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
World Milk Day Campaigns
- June 2022
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From June 01, 2022 07:33 until June 01, 2022 09:33
Ciclo de conferencias
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Date: June 01, 2022 00:00Location: Kuala Lumpur, MalaysiaThemes: Nutrition, Quality Milk
Bright Cow always strives to ensure that the dairy cows at FGV Dairy Farm are in good condition to continue to produce quality fresh milk under the supervision of experts in the field of livestock and plantation. Starting from the selection of technology, processing and distribution of dairy products are very much emphasized to ensure the quality of milk supplied by Bright Cow is at the best level. "A million nutrients in every drop of Bright Cow milk must be enjoyed to meet your nutritional needs!"
Bright Cow sentiasa berusaha untuk memastikan lembu tenusu di ladang FGV Dairy Farm berada dalam keadaan baik untuk terus menghasilkan susu segar yang berkualiti dengan penyeliaan oleh pakar di dalam bidang perternakan dan perladangan. Bermula dari pemilihan teknologi, pemprosesan serta pengedaran produk tenusu amat dititikberatkan bagi memastikan kualiti susu yang dibekalkan oleh Bright Cow berada pada tahap yang terbaik. "Sejuta khasiat didalam setiap titis susu Bright Cow mesti dinikmati untuk memenuhi keperluan nutrisi anda!"
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Date: June 01, 2022 00:00Location: Government College University Faisalabad PakistanThemes: Nutrition, Quality Milk
The celebrations for this day were organized with the cooperation of leading dairy processing companies of Pakistan to promote the consumption of safe and healthy milk. It will promote the concept of minimum pasteurization which is direly needed at this high time.
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Date: June 01, 2022 00:00Location: Kathmandu & Kavrepalanchwok, Nepal
"The Lekhanath Dairy International Nepal" is the registered in government of Nepal and working on Dairy. On the occasion of world milk Day June 1,2022 we are celebrating on themes of "Nutrition, economic development, milk quality, livelihoods, sustainability.". The Programme Name is, "Nepal Dairy Mission - Dairy Net Zero Initiative" "The Lekhanath Dairy International Nepal" is also a global levels an pioneering organisation for Dairy Training, Research&Development in International. we can do lots of Dairy Programme in around the world.
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From June 01, 2022 00:00 until June 02, 2022 17:00Location: Lahore, Pakistan
World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector. Since then, the significance and benefits of dairy and dairy products have been actively promoted annually on World Milk Day around the world. It is pertinent to mention here that the Dairy & Livestock Sector of Pakistan has potential to employ 60 million people and currently, livelihood of more than 10 million families is connected to milk processing companies. Altogether Pakistan produces approximately 60 billion litres of milk per annum and has a potential to double the production through increasing milking yield per animal. Moving forward, Innovations in Dairy Industry of Pakistan are the need of hour for progress and development.
The National Alliance for Safe Food (NAFS) is a leading organization and Pakistan’s largest Food Professionals network striving for safe & nutritious food production and consumption for betterment of human society by training and educating consumers and manufacturers. Annually, NAFS PAKISTAN celebrates the World Milk Day campaign with the support of Development Organizations, Academic Institutes, Food Regulatory Authorities, Chambers of Commerce, Civil Society Organizations and Food Industries. It provides a platform to bring attention to the importance of Dairy industry, business opportunities, nutrition, food safety & human health and sustainable management of food resources.
Pakistan Dairy Association (PDA), is the representative body of forward looking dairy farmers and milk processors of the country. More than 90% of the packaged dairy products sold in Pakistan are produced by PDA members. In addition to delivering safe and healthy dairy products to the consumers, PDA members are the only private sector companies assisting the dairy farmers to improve quality and quantity of milk produced while providing them access to the market through a structured supply chain. Moreover, PDA provides a forum to dairy sector and allied agro fields, professionals as well as farmers, for the determination of knowledge and ideas in Research & Development, production, processing and marketing. It works to establish strong backward & forward linkages amongst the stakeholders in private as well as public sector and livestock farmers.
NAFS Pakistan, in the collaboration with the Pakistan Dairy Association, is organizing a National Seminar on “World Milk Day” on June 02, 2022 at Pearl Continental Hotel, Lahore. The aforementioned seminar will be attended by foreign missions of all Muslim countries in Lahore, Federal and Provincial Secretaries, Regulatory Bodies, Dairy Industry Leaders, Food Regulatory Experts, Prominent Businessmen, Policy makers, INGO’s, Food Professionals and Dairy Industry Service Providers. Furthermore, Seminar will host Guest speakers from various academia & research institutes to discuss the challenges, opportunities and innovations regarding dairy industry.
- May 2022
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From May 31, 2022 01:38 until September 01, 2022 03:38Location: Yerevan, ArmeniaThemes: Quality Milk
Highlighting the importance of the initiative undertaken by the Food and Agriculture Organization (FAO) of the United Nations, SPRING PR-company and "Yeremyan Projects" company joined the "Enjoy Dairy" campaign dedicated to the World Milk Day, 2022 by organizing a thematic press conference-discussion.
During the press conference, the speakers will touch upon topics such as the role of cooperation mechanisms between STATE-BUSINESS-INTERNATIONAL ORGANIZATION in promoting quality milk and dairy products production, as well as on the importance of ensuring food security, strengthening the capacity of producers and farms, and increasing the potential profitability of agriculture as well as topics related to the areas of possible involvement of all interested parties for the stable development of the sector.
The speakers invited to the press conference-discussion are: Private Sector:“Yeremyan Projects” company State:RA Ministry of Economy, Food safety inspection body International organizations: UN WFP Armenia Office NGO: "Strategic Development Agency (NDA) NGO.
The event will be attended by industry experts and media representatives. During the press conference, the company will launch the "Milk is Love" campaign, within the framework of which public awareness events, photo projects, creation and broadcasting of informative videos, as well as organization of tours to get acquainted with the process of milk production are planned.
The press conference discussion will take place on May 31, on the eve of World Milk Day.
Starting in 2019, "Yeremyan Projects" company launched and implements a new business development strategy in Armenia, based on the concept "From seed to table", ensuring a complete enclosed food cycle. Within the framework of this concept, "Yeremyan Projects" has built a pedigree cattle farm in Vayots Dzor province in accordance with European standards, equipped with modern technologies and equipment. The company has imported and now breeds large cattle with high breed genetics of purebred Fleckvieh, Holstein, Jersey and Angus pedigree. One of the guarantees of high-quality milk is the correct fodder of the animals, for which purpose "Yeremyan Projects" established a fodder chopper. The seeds are sown on the company's lands, and then, with the help of a mixer fodder, they get the optimal feed of fresh grass, together with fresh and juicy lucerne with high nutrition that can be found the mountains of Armenia and in the alpine meadows. The company has a laboratory where the quality control of dairy products is carried out. In May 2020, under the state of emergency caused by the coronavirus pandemic in the country, "Yeremyan Projects" launched the dairy products for the retail consumer market. Today, under the "Yeremyan Products" brand, a wide range of dairy products is presented: milk, cheeses, butter, cottage cheese, sour cream, plain yogurt, Rezhan cream, fruit drinking yoghurts.
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From May 31, 2022 00:00 until June 01, 2022 10:42Location: New Delhi, India
NDDB Dairy Services (NDS) is a not for profit Company registered under the Companies Act, is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It functions as a delivery arm of the NDDB for field operations relating to promoting Producer Companies and Productivity Services and is providing technical and management services to the Producer Companies. NDS is assisting farmers in establishing Producer Companies which are producer owned enterprises incorporated under provisions of Part IX A of the Companies Act but run on principles of mutual assistance and managed by competent professionals. NDS has already facilitated the formation of 19 Milk Producer Companies till date in Rajasthan, Gujarat, Uttar Pradesh, Punjab, Andhra Pradesh, Bihar, Maharashtra and Madhya Pradesh states covering more than 100 districts of India. We have mobilized more than 7 lakh milk producer to form or join a milk producer company which they have full ownership of as members are 100% share holders of the company. Out of 7 lakh, roughly 70% are women milk producers and almost the same contribution is from small holder (having 3 or less milch animals) ensuring gender equality and uplifting socioeconomic status of rural masses. Producer companies are owned by farmers but run by professionals drawn from the cooperatives, private and developmental sectors. Here on this World Milk Day, professionals working at various milk producers companies from across the country have come together to reiterate the pledge to stay committed to the objectives of organizations i.e. - To provide quality milk and milk products to consumers while sourcing milk even from the remotest corner of our country. - To provide a competitive price to farmer members through a fair and transparent process of milk collection and making payments in their respective bank accounts. - To increase milk productivity through breed improvement programs and better animal management practices
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Date: May 31, 2022 00:00Location: Albany, NY, USAThemes: Economic Development, Quality Milk
New York State Department of Agriculture and Markets celebrates World Milk Day by highlighting the work of our Milk Control and Dairy Services team to protect public health and promote the agricultural economic development of the dairy industry.
- May 2021
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Date: May 27, 2021 00:00Location: New Delhi, India
Happy Flap is an intelligent sampling platform, helping brands reach their target consumers through e-commerce deliveries across India. We have created an exclusive campaign for our clients to reach consumers on World Milk Day with their products & communication in a special pack. We will activate 100,000 consumers across New Delhi, Mumbai, Bangalore & Hyderabad from 27th May - 5th June 2021. We are encouraging consumers to post their pics with our pouch in support of World Milk Day using #WorldMilkDay & tagging us @Happy.Flap on Instagram & Facebook. We can be contacted on [email protected] / +917738362576. Cheers!
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Date: May 24, 2021 00:00Location: Kumasi, Ghana
WMD Danofest will be marked with series of activities aimed at driving awareness of Dairy nutrition and sustainable nutrition. 1. The Festival will kick start on the 24th with Community and Neighborhood activations. Our Promoters will be deployed to 80 communities in 8 regions to promote the benefits of consuming Milk and dairy products and courage everyone to drink more milk. Every contact made in this activity will be given some Dano Milk to enjoy. 2. Media Storm: to help create a positive stream of conversation on Dairy nutrition and the benefits of Milk, Dano Milk will partner 25 radio stations in 5 regions in Ghana from 26th May to drive awareness of Benefit of Milk. listeners will be given tit bits benefits of Milk on Milk Day there will be WMD Radio activation where listeners will call into WMD shows to answer questions from the tit bits given in the preceding week 3. WMD Digital activation to promote Dairy consumption and encourage followers on our social media networks to drink more milk 4. Dano Milk Brand Ambassador Brand Ambassador will visit a selected orphanage(s) and engage with the children through fun activities. A special breakfast table/ snack bar will be opened to treat the children to various snacks with different flavors of Dano milk as beverage. The Brand Ambassador will Give out a quantity of Dano Milk to the Orphanages 5. WMD Danofest Roadshow: all activities will culminate into a big roadshow in Kumasi to drive awareness and drive the consumption of Dairy Milk
Campaign Results
1.02 Billion
Social Media Impressions for the #WorldMilkDay Campaign in 2022
