Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok cahllenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
#EnjoyDairy: A worldwide rally is taking place 29-31 May leading up to #WorldMilkDay. Learn how you can participate here.
"World Milk Day" Theme: Safe Milk-Safe Nation; Dairy Industry Perspective
World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector. Since then, the significance and benefits of dairy and dairy products have been actively promoted annually on World Milk Day around the world. It is pertinent to mention here that the Dairy & Livestock Sector of Pakistan has potential to employ 60 million people and currently, livelihood of more than 10 million families is connected to milk processing companies. Altogether Pakistan produces approximately 60 billion litres of milk per annum and has a potential to double the production through increasing milking yield per animal. Moving forward, Innovations in Dairy Industry of Pakistan are the need of hour for progress and development.
The National Alliance for Safe Food (NAFS) is a leading organization and Pakistan’s largest Food Professionals network striving for safe & nutritious food production and consumption for betterment of human society by training and educating consumers and manufacturers. Annually, NAFS PAKISTAN celebrates the World Milk Day campaign with the support of Development Organizations, Academic Institutes, Food Regulatory Authorities, Chambers of Commerce, Civil Society Organizations and Food Industries. It provides a platform to bring attention to the importance of Dairy industry, business opportunities, nutrition, food safety & human health and sustainable management of food resources.
Pakistan Dairy Association (PDA), is the representative body of forward looking dairy farmers and milk processors of the country. More than 90% of the packaged dairy products sold in Pakistan are produced by PDA members. In addition to delivering safe and healthy dairy products to the consumers, PDA members are the only private sector companies assisting the dairy farmers to improve quality and quantity of milk produced while providing them access to the market through a structured supply chain. Moreover, PDA provides a forum to dairy sector and allied agro fields, professionals as well as farmers, for the determination of knowledge and ideas in Research & Development, production, processing and marketing. It works to establish strong backward & forward linkages amongst the stakeholders in private as well as public sector and livestock farmers.
NAFS Pakistan, in the collaboration with the Pakistan Dairy Association, is organizing a National Seminar on “World Milk Day” on June 02, 2022 at Pearl Continental Hotel, Lahore. The aforementioned seminar will be attended by foreign missions of all Muslim countries in Lahore, Federal and Provincial Secretaries, Regulatory Bodies, Dairy Industry Leaders, Food Regulatory Experts, Prominent Businessmen, Policy makers, INGO’s, Food Professionals and Dairy Industry Service Providers. Furthermore, Seminar will host Guest speakers from various academia & research institutes to discuss the challenges, opportunities and innovations regarding dairy industry.
Social Media Impressions for the #WorldMilkDay Campaign in 2021